Populis Strengthens Management Team With Addition of 2 Human Resource Managers for New Dublin HQ and Rome Office

Olivia Varley and Maura Gallotti Bolster Recruitment, Retention and Training

DUBLIN, December 14, 2010 - Populis has today announced the appointments of two key members of its
growing management team, strengthening the human resources function to
support its continued growth and expansion across all European markets
(www.populis.com).

Bringing two highly qualified HR professionals to the Populis team has
significantly boosted the recruitment process and reinforced the attention
for people at Europe's fastest growing digital media company, leader in the
production of multilingual content on demand.

Heading up the HR operations in Ireland is Olivia Varley. With over 10
years experience of executing strategic change and transactional delivery
within complex business environments, Olivia brings a wealth of human
resource experience to the Populis HQ in Dublin. Previously HR Business
Partner at Hewlett Packard, Olivia project managed teams on business critical
HR operations and was solely responsible for the HR function of 4 business
groups comprising of 600 employees, across Ireland and Europe, reporting into
the European HR Director.

Managing the day to day HR functions including employee relations,
performance management, talent management and reporting metrics, Olivia
successfully completed pan European projects against tight deadlines.

Olivia also held HR roles in Symantec and the Institute of Chartered
Accountants. She graduated from the National College of Ireland with a BA in
Industrial Relations and Human Resource Management.

Supporting the ongoing recruitment, retention, training and development
of key staff in Italy, Maura Gallotti has been appointed as HR Manager of the
Rome office. Bringing over 8 years of Human Resource expertise to the team,
Maura has extensive experience in the search, selection and staff retention
programs for large corporations. Previously Head of Recruitment for
Autostrade per l'Italia SpA, she was responsible for the national and
international recruiting process for the company as well as development
programs and external relations with key partners, including Italian top
universities.

Maura has also held key HR positions at MBDA Italia SpA - an
international joint venture of Gruppo Finmeccanica, with a strong focus on
training and development. With a particularly strong focus on continued
professional development, Maura graduated from the Università Orientale in
Napoli with a degree in International Science and Diplomatic Relations and
furthered her studies with a Masters in Human Resources at the prestigious
Italian media company Il Sole 24 Ore as well as courses and certifications on
HR main topics run by famous business schools.

Commenting on the appointments, Giovanni Fantasia, Group COO, said, "We
are delighted to welcome Olivia and Maura to our fast growing team. Bringing
some core HR skills into the management function is imperative for us at this
time of expansion for the whole group. We're confident that these
appointments will impact directly on our organic growth and look forward to
seeing the benefits of a highly operational human resources department at
Populis."

About Populis

Populis is one of Europe's fastest growing digital media
companies (GP Bullhound Media Momentum 2010) and European leader in the
production of multilingual content on demand. Created in 2004 the Group
crowdsources, distributes and monetizes over 20,000 items of compelling
content in 8 languages per month for a vibrant network of 500 fully owned and
operated websites including Excite Europe, Better Deals and Nanopublishing.
The media properties generate over 18.7 million unique monthly users (Source:
Comscore October 2010).

Populis is a pan-European company with a team of over 125
working across offices in Ireland and Italy, active in the UK, Germany,
Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.

www.populis.com

Press Contact: Amanda Lorenzani, Head of Communications, Populis - lorenzani at populis.com, +44(0)7900-255-970.