Prodea Brings Digital Home to Life in MENA

Prodea Systems Aims to Equip Millions of Households With Intelligent Connected Solutions

GITEX TECHNOLOGY WEEK, DUBAI, UAE, October 18, 2010 - Prodea Systems, a global technology innovator, today launched ROS, its
award-winning intelligent digital home hub, in the Middle East and North
Africa (MENA).

"The MENA region, with its diverse and 'digital native' population, has a
demographic unlike any other in the world," said Anousheh Ansari, CEO and
co-founder of Prodea Systems. "Its hunger for connectivity, content and the
very latest in advanced consumer technology provides a perfect environment
for our intelligent home solution, and this market continues to lead our
business growth strategy."

Prodea's flagship intelligent digital home hub, ROS, features an
innovative, intelligent multi-application platform, designed and engineered
by Prodea with significant investment in research and development. Its
technology has been validated by service providers and consumers worldwide as
the first solution of its kind. It delivers on the promise of the connected
digital home for all users, regardless of technical know-how. The combination
of Prodea's white-label platform with managed services support creates a
simple-to-use, personalised consumer experience that is accessible anytime,
anywhere and through any device such as TV, PC, Mobile, iPad and iPhone.

Users can enjoy a host of multimedia functions, ranging from voice over
IP (VoIP) and video conferencing, to video-on-demand, music hosting and
popular social networking applications (including Twitter and Facebook), home
security, e-health and e-learning services. Applications are presented in a
user-friendly icon display that can be accessed from any device with a simple
broadband connection. By integrating the solution with an online app store,
consumers can continually grow their suite of applications and enhance their
digital home experience.

Anousheh Ansari added, "Our innovative and robust product has already
sparked interest amongst telecom providers and partners around the world. At
GITEX this week we are introducing our multi-application solution in
partnership with anayou under the "NXT" brand. Through agreements such as
this, we open up a new spectrum of exciting broadband services for service
providers and their customers across the region."

For more information and a demonstration, please visit us at the du stand
at GITEX Technology Week, 17th - 21st October 2010.

About Prodea Systems

Prodea Systems, based in Plano Texas, is a privately held
company formed by the Ansari family, inventors and proven entrepreneurs with
a history of building companies based on industry-changing technologies.
Prodea Systems is their latest endeavor to address the challenges of today's
increasingly complex digital home and connected small business environment
and combine state of the art technology and simplicity in a single command
center for the everyday consumer.

The Prodea Systems platform provides a turn-key, white label
solution for traditional and alternative service providers who require
continuous and timely delivery of new and innovative services to their
subscribers over the existing broadband infrastructure.

Prodea's solution uniquely enables carrier-grade services to
be delivered directly to a variety of fixed appliances in the home or
automobile, as well as mobile lifestyle devices including smart phones,
portable media players or laptops. Additional information can be found at
www.prodeasystems.com.

About anayou

Launched in 2010, anayou is the new brand name for 21st Century Digital
Arabia Company Limited and a new online destination for Arabia.

anayou is a product of the du Media Lab, which has now been spun off as a
separate company.

anayou aims to be one of the leading MENA-based digital services company
across the web and mobile and digital TV landscape, providing an open
marketplace to connect with and serve consumers.

It will offer high quality entertainment, gaming and sports content, in
one place, in Arabic, English and French.

About Anousheh Ansari (CEO and co founder)

Anousheh Ansari is a Co-Founder and Chief Executive Officer
of Prodea Systems, a market transforming technology, simplifying people's
complex digital lifestyle.

As she launched her company, on September 18, 2006, she also
blasted off for an nine-day expedition aboard the International Space Station
and captured headlines around the world as the first female private space
explorer. She also earned a place in history as the first astronaut of
Iranian descent, the first Muslim woman, and the fourth private explorer to
visit space. This was the accomplishment of a lifelong dream for her.

As a successful serial entrepreneur and active proponent of
world-changing technologies and social entrepreneurship she, along with her
family provided the title sponsorship for the Ansari X Prize, a $10 million
cash award that helped launch a new era in private space exploration.

Prior to her Space ventures, Anousheh served as co-founder,
chief executive officer and chairwoman for telecom technologies, inc. After
earning three key U.S. patents and growing 100% sequential year over year,
she successfully merged her company with Sonus Networks in a major financial
transaction.

Anousheh is a member of the X Prize Foundation's Vision
Circle, as well as its Board of Trustees. She currently works to enable
social entrepreneurs to bring about radical change globally, with
organizations such as ASHOKA, which supports social entrepreneurship around
the world, including the Middle East and Central Asia.

Anousheh is a life member in the Association of Space
Explorers and on the advisory board of the Teacher's in Space project. She
has received multiple honors, including the World Economic Forum Young Global
Leader, Ellis Island Medal of Honor and the Ernst & Young Entrepreneur of the
Year Award for Southwest Region.

For more information, contact: Katy Ludditt, Hill & Knowlton, Tel: +971(0)4-405-5649 / +971(0)50-150-1982, Email: katy.ludditt at hillandknowlton.com