Real-Time Rating Tools are Key to Successful Monetization & Anti-Bill Shock Strategies

Redknee Advises Operators to Capture First to Market Advantage as FCC Approaches 'Bill Shock' Rules

TORONTO, November 10, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, is
advising communication service providers to bring forward their investment
in real-time rating, charging and policy solutions in order to achieve
first to market success by launching advanced customer care and subscriber
experience offerings to their customers while also reducing costs and
increasing revenue. These comments at the Telemanagement Forum's Management
World Americas come as the FCC considers how to protect US subscribers from
experiencing bill shock, where real-time rating, charging and policy
solutions will be at the center of adhering to the proposed threshold
notification rules.

Lucas Skoczkowski, Redknee CEO, commented:

"The opportunity for operators to provide an advanced customer
experience goes beyond the features the FCC is currently considering to
enforce in the US. By leveraging innovative real-time rating, charging and
policy solutions service providers can launch new business models, target
new revenue streams and deliver targeted services in response to subscriber
behavior. In addition, real-time rating, charging and policy solutions play
a pivotal role of monetizing data services as well as voice and texting
services."

In addition to managing thresholds and usage controls, Redknee sees the
new role of real-time rating, charging and policy solutions to reduce costs
, increase revenue and deliver an advanced customer experience. For example
, operating costs can be reduced by penalizing overages and prioritizing
traffic. Revenues can be increased by using real-time rating, charging and
policy tools to interact with the customer by recognizing subscriber usage
and proactively recommending bolt-ons, rate plan upgrades or service
specific packages or offering targeted promotions that will resonate with
the customer. Delivering in real-time is essential to ensure that the
promotions are actionable and remain relevant to the customer. Finally,
service providers can provide a 360 degree customer care by delivering an
advanced user experience with subscriber level policy management, clear
notification of usage and advice of charge and flexible self-care
capabilities. This is particularly important for postpaid services, where
the need for real-time rating, charging and policy solutions will become
pivotal if advice of charge and overage notifications are required as part of
the FCC's anti-bill shock mandates and to prevent revenue leakage.

Skoczkowski continued:

"We are at an exciting interchange where services are sophisticated and
are encouraging unprecedented demand from the world's telecoms subscribers.
By leveraging the next generation of real-time rating, charging and policy
solutions, service providers are equipped with the tools that encourage
customers to increase their usage and promote an advanced customer
experience. At Redknee, we continue to invest in real-time billing and
customer care solutions to support the growth of mobile and broadband data
and content for wireless and non-wireless subscribers around the world."

More information on the role of real-time rating, charging and policy
management solutions to prevent bill shock can be found in Redknee's
position paper: "Eliminate Bill Shock - Know Your Subscribers" and can be
downloaded from www.redknee.com/solutions/bill_shock_control.

Redknee's NGRC is a proven, real-time rating, charging, and policy
management solution for mobile data services. It is based on patented
technology and offers communications service providers the flexibility and
scalability to launch new services and manage bandwidth, while creating new
revenue streams based on diverse pricing options for both prepaid and
postpaid subscribers. NGRC enables operators to rate and charge for all
their data services, including in-demand offerings such as mobile broadband
and mobile TV, helping them to monetize these new services and drive ARPU
growth. It gives service providers the flexibility to charge for these
services in ways that work best for their subscribers, whether prepaid,
postpaid, or a hybrid of both - and based on time or bandwidth consumed.
Redknee NGRC offers service providers a flexible and scalable solution that
seamlessly integrates into existing systems, maximizing the current network
infrastructure and differentiating its services from the competition.

For more information about Redknee and their solutions, please go to
www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication
software products, solutions and services. Redknee's award-winning
solutions enable operators to monetize the value of each subscriber
transaction while personalizing the subscriber experience to meet
mainstream, niche and individual market segment requirements. Redknee's
revenue generating solutions provide advanced converged billing, rating,
charging and policy for voice, messaging and new generation data services
to over 90 network operators in over 50 countries. Established in 1999,
Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned
operating subsidiary Redknee Inc. and its various subsidiaries. References
to Redknee refer to the combined operations of those entities. For more
information, visit www.redknee.com.

For further information: Redknee Solutions: Humera Malik, Director of
Global Marketing, +1-905-625-2102, humera.malik@redknee.com; Redknee
Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor
Relations: Investor_relations@redknee.com

For further information: Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: Investor_relations at redknee.com