VivaCell-MTS Launches Successful Mobile Broadband With Redknee

By Redknee, PRNE
Tuesday, June 8, 2010

Armenia's Leading Mobile Operator Reinforces Market Leadership With Redknee

TORONTO, June 9, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, today
at Billing & OSS World Expo has announced the successful launch of its data
charging and policy solution, NGRC, at VivaCell-MTS in Armenia. The
successful launch and rapid uptake of subscribers to its new mobile broadband
services reinforces VivaCell-MTS' position as Armenia's leading mobile
operator. VivaCell-MTS is part of the MTS Group, the eighth largest mobile
telecom brand in the world, which serves more than 100 million subscribers
across seven countries.

Supporting the launch of VivaCell-MTS' 3G network, Redknee's data
monetization platform has enabled it to develop and launch innovative mobile
broadband service offerings to suit the different usage habits and needs of
its subscribers as it strives to drive revenue and increase its 80 per cent
market share against the incumbent and new competitors entering the market.
An example of its highly targeted mobile broadband services includes the 'MTS
Connect' prepaid and postpaid bundles, which provide the subscriber with a
high quality, transparent user experience and allows VivaCell-MTS to provide
flexible tariffs and differentiated and targeted price plans according to the
subscriber's spend and network usage. Redknee's real-time data rating,
charging and policy power is enabling VivaCell-MTS to provide transparent and
two-way communication with their customers so that they can always be assured
of the charges that will be incurred, the status of their tariff threshold
and also receive real-time promotions, leading to increased customer loyalty
and satisfaction.

Ralph Yirikian, VivaCell-MTS General Manager, commented: "The number of
VivaCell-MTS' wireless broadband subscribers has grown tremendously since the
Company launched its HSPA/UMTS-based 3.5G network, reflecting the
intensifying demand for wireless broadband access in Armenia. Therefore, the
priority for VivaCell-MTS now is to be able to support future data traffic
growth. Due to our extremely competitive market, we are focused on always
outstripping our competitors by providing differentiated products that appeal
to our customers. Redknee's support has been instrumental to our successful
launch of the most innovative mobile broadband services to the people of

Lucas Skoczkowski, Redknee's CEO, commented: "The successful launch of
VivaCell-MTS' mobile broadband services further proves Redknee's real-time
personalization and monetization solutions are driving profitability, growth
and market differentiation for our customers. At Redknee, we continue to
invest in real-time monetization solutions to support the growth of mobile
data and content for wireless subscribers around the world."

Redknee's NGRC is a proven, real-time rating, charging, and policy
management solution for mobile data services. It is based on patented
technology and offers communications service providers the flexibility and
scalability to launch new services and manage bandwidth, while creating new
revenue streams based on diverse pricing options for both prepaid and
postpaid subscribers. NGRC enables operators to rate and charge for all their
data services, including in-demand offerings such as mobile broadband and
mobile TV, helping them to monetize these new services and drive ARPU growth.
It gives service providers the flexibility to charge for these services in
ways that work best for their subscribers, whether prepaid, postpaid, or a
hybrid of both - and based on time or bandwidth consumed. Redknee NGRC offers
service providers a flexible and scalable solution that seamlessly integrates
into existing systems, maximizing the current network infrastructure and
differentiating its services from the competition.

For more information about Redknee and their solutions, please go to

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 70 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit

About VivaCell-MTS

VivaCell-MTS is the leading Armenian mobile operator, providing a wide
range of Voice and Data services. Since its launch on 1st July 2005, in a
short period of time VivaCell has managed to build a nationwide network and a
considerable customer base. VivaCell-MTS drives the development and offering
of innovative mobile communications products, services and features in the
Armenian mobile communications market. For more information, visit

Mobile TeleSystems OJSC ("MTS") is the largest mobile phone operator in
Russia and the CIS. Together with its subsidiaries, the Company services over
100 million subscribers. The regions of Russia, as well as Armenia, Belarus,
Turkmenistan, Ukraine, Uzbekistan and India, in which MTS and its associates
and subsidiaries are licensed to provide GSM services, have a total
population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have
been listed on the New York Stock Exchange (ticker symbol MBT). Additional
information about MTS can be found at

    For further information: Redknee Solutions: Humera Malik, Director of
    Marketing and Product Management,+1(905)625-2102,;
    Redknee Solutions: David Charron, Chief Financial Officer, +1(905)625-2943;
    Investor Relations:; Media Relations contact:
    Rachael Parker, Mi liberty, +44(0)20-7751-4444,

    CO: Redknee Solutions Inc. ST: Ontario IN

For further information: Redknee Solutions: Humera Malik, Director of Marketing and Product Management,+1(905)625-2102, humera.malik at; Redknee Solutions: David Charron, Chief Financial Officer, +1(905)625-2943; Investor Relations: estor_relations at; Media Relations contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444, rparker at

will not be displayed