Reed MIDEM Partners With GSMA to Launch Connected Creativity Forum at MIPTV 2011

Jointly Developed Event to Address Needs of Mobile Media, Technology and Entertainment Community

CANNES, France, October 7, 2010 - Reed MIDEM, the organizer of leading international television and music
events (MIPTV, MIPCOM, MIDEM) and the GSMA, the organization which represents
the worldwide mobile industry and which also produces the Mobile World
Congress and Mobile Asia Congress events, today announced a new partnership
to launch the Connected Creativity Forum, the first conference and exhibition
specifically designed for the global entertainment and technology
marketplace.

The Connected Creativity Forum will take place in Cannes (April 5-7,
2011) during MIPTV, the world's leading entertainment content market. It will
bring content creators and distributors from all creative industries together
with mobile operators as well as others in the broad mobile ecosystem,
including makers of smartphones and tablets, connected consoles and networked
television.

The Connected Creativity Forum will offer a unique platform through which
the technology and entertainment communities can meet, share key industry
insights and perspectives and catalyze new business opportunities. A
Connected Entertainment Experience Hub will showcase the latest technology
and interactive content and provide a glimpse into the future of the
connected environment in and out of the home.

"MIPTV will be the key international forum to drive interactive,
professional and user- generated content, across all distribution platforms,"
said Paul Zilk, Chief Executive, Reed MIDEM. "Together with the GSMA, the
largest and most influential association in the mobile industry, MIPTV will
address the needs of both the connected device community and the creative
entertainment industries in this exciting digital space including television,
music and film amongst others."

"The market opportunity for "connected" media and entertainment is
growing dramatically, and mobile is at the heart of that," commented John
Hoffman, Chief Executive Officer of GSMA Ltd. "We are pleased to be working
with Reed MIDEM to create a new venue through which our combined communities
can explore the technologies, business models and delivery mechanisms that
will accelerate the growth of this market even further."

Entertainment content is driving the growth of B2C applications across
all connected devices with music accounting for US$17.5 billion in
transactions annually and Mobile TV expected to represent US$11.8 billion in
transactions by 2012. The global mobile marketing and advertising market is
expected to see double digit growth in the next few years.

For editors:

About Reed MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional,
international tradeshows. Reed MIDEM events have established themselves as
key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM,
and MIPJUNIOR for the television and digital content industries, MIDEM for
music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the
property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events
organiser, with over 440 events in 36 countries. In 2009 Reed brought
together over six million active event participants from around the world
generating billions of dollars in business. Today Reed events are held
throughout the Americas, Europe, the Middle East and Asia Pacific, and
organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer
exhibitions, conferences and meetings. Its portfolio of over 440 events
serves 44 industry sectors, including: Aerospace & aviation, automobiles,
beauty & cosmetics, broadcasting, building & construction, electronics,
energy, oil & gas, engineering & manufacturing, food service & hospitality,
gifts, healthcare, interior design, IT & telecoms, jewellery, life science &
pharmaceuticals, machinery, marketing, business services & training, medical
education, printing & graphics, security & safety, sports & recreation,
travel.

Working closely with professional bodies, trade associations and
government departments Reed ensures that each and every event is targeted and
relevant to industry needs. As a result, many Reed events are market leaders
in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company
and world-leading publisher and information provider. In 2009, Reed Elsevier
made an adjusted profit before taxation of 1,279 million pounds Sterling on
turnover of 6,071 million pounds.

For further information about Reed MIDEM visit www.reedmidem.com.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

Mike WILLIAMS, Director of Press & Public Relations Reed MIDEM, +33(0)1-41-90-49-33, or Cell: +33(0)6-24-19-36-57, mike.williams at reedmidem.com