Registration Now Open for the 2010 Game Developers Conference China

3rd Annual GDC China Takes Place December 5-7, Shanghai International Convention Center

SAN FRANCISCO, September 15, 2010 - UBM TechWeb Game Network, organizers of the industry-leading Game
Developers Conference(R), has opened up registration for the 2010 Game
Developers Conference(TM) China (GDC China). Now in its 3rd year, GDC China
offers valuable and timely insight into the world of game development in
China for an audience of both local and international developers. This year's
event welcomes luminary keynote Bill Roper who will provide an insider's look
at the process of game creation, touching on his years of experience at
Blizzard Entertainment and Flagship Studios. The event will also feature the
second annual Independent Games Festival China, showcasing the best gameplay
experiences from the region's independent game development community. The
three day event will take place December 5-7, 2010 at Shanghai International
Convention Center in Shanghai, China.

The GDC China provides a forum for local and international developers to
explore business opportunities, expand their reach to a unique market, and
discover the on-going trends emerging in this region. Tracks will focus on
the areas of Global Game Development/Outsourcing and Online Game Development
& Business. In addition, three separate summits will focus on Independent
Games, Mobile Games and Social Games.

GDC China is the only game development event supported by the Ministry of
Culture of the People's Republic of China (MoC) and is organized by UBM
TechWeb Game Network, bringing the key learnings, networking and inspiration
that has been the hallmark of the GDC experience, to China's important game
development community.

GDC China offers 25% savings on registrations before November 5, with
online registration ending on November 30. For more information about the
event, please visit: www.gdcchina.com/.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, Game
Developer Magazine, Game Developer Research, the Game Career Seminars and
GameCareerGuide.com, the Independent Games Festival and Summit, and the Game
Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services and professional information - UBM TechWeb produces the most
respected and consumed brands, applications and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT Support managers, Web & Digital professionals, Software and Game
developers, Government decision makers, and Telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
face-to-face events such as Interop, Game Developers Conference (GDC), Web
2.0, Black Hat and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading and Gamasutra; research, training, and
certification services, including HDI, Pyramid Research, and InformationWeek
Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

    Contact:    Ben Veechai
                UBM TechWeb Game Network
                ben.veechai@ubm.com
                +1-415-947-6280

                Sibel Sunar
                fortyseven communications
                sibel@fortyseven.com
                +1-323-658-1200

Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, ben.veechai at ubm.com; or Sibel Sunar of fortyseven communications, +1-323-658-1200, sibel at fortyseven.com, for UBM TechWeb Game Network