Spa & Resort/Medical Aesthetics Expo Revitalized and Enhanced for 2010

By Hba Global, PRNE
Thursday, July 8, 2010

Leading Spa and Skin Care Industry Event Redesigned to Focus on Building Business and Moving the Industry Forward

NEW YORK, July 9, 2010 - The Spa & Resort/Medical Aesthetics Expo ( has
been redesigned this year to give attendees an enhanced experience that
focuses on new resources, tools, treatments, and professional education that
will help their business grow and succeed. This empowering event will be held
September 28-29, 2010, in conjunction with the HBA Global Event annual Beauty
Week(TM), at New York's Jacob K. Javits Convention Center.

New show floor features include the Industry Education Theater, which
will platform leading manufacturers demonstrations on new products and
advance treatments. During both days of the event, attendees will be able to
participate in interactive "how to's" and learn about the latest skincare or
body care products that they can offer their customers and businesses.

The Retreat will include daily yoga demonstrations, wellness training,
and provide a holistic educational approach to well-being. This tranquil
haven will show attendees how to incorporate total wellness into their
offerings and appeal to the consumers who are seeking alternative, natural,
and mind/body treatments.

Also new for 2010, will be Spa visitors access to the Trend Spot (part of
the adjacent HBA Global Expo), highlighting cutting-edge trends in makeup,
color, packaging, ingredients, and consumer buying and featuring
presentations by professional make-up artists like Eve Pearl, top
organizations, such as Euromonitor and Mintel, and books signings by
prominent industry authors.

Spa & Resort will also offer show specials and robust discounts, up to
50%, on products and services and unparalleled networking opportunities for
skin care, spa and medical aesthetics professionals.

Back by popular demand, will be the private Beauty Bar Lounge, where
invited VIP guests can take some time out from the show to relax and select
exclusive samples from the Beauty Bar showcase of exhibitor products.

In addition, Spa & Resort attendees can register for the HBA Educational
Conference, which includes marketing sessions on "The Four Rs of Spa
Success;" "Marketing through Salons, Day Spas and Medical Spas;" "The Future
of Skin Care;" and other business-building topics and programs including a
Trends and Green Conference.

"All of these additions and features are designed to give attendees the
tools to grow their business toward comprehensive skincare, beauty and
wellness services, which is increasingly vital in today's challenging
marketplace," said Jill Birkett, Brand Director, Beauty & Wellness, UBMi.

For the second year, Spa & Resort will co-locate with the HBA Global Expo
giving participants a 360-degree experience of the entire life cycle of
goods, from product conception to completion. UBM International Media (UBMi),
which owns and produces the HBA Global Expo & Conference, has recently
assumed the entire management of the Spa & Resort shows. One badge provides
attendees with access to visit exhibitors and attend special programs on both
show floors during the two-days the shows overlap. Admission to the HBA
conference program requires a different registration package.

Registration for Spa & Resort will open in mid-July. For more information
on the Spa & Resort/Medical Aesthetics Expo visit To participate or sponsor, contact Mary
at +1-609-759-7606 or

About Spa & Resort/Medical Aesthetics Expo

The Spa & Resort/Medical Aesthetics Expo ( gives
spa, aesthetic and wellness professionals the tools to move their spa
business forward with incomparable networking opportunities and hands-on
training and discovery of the most cutting-edge products, treatments, and
services available in the industry today. Skin care and rejuvenation, mineral
make-up, tanning products, robes and linens, aromatherapy, injectables, as
well as nutritious food and beverages and spa apparel are just some of the
products and services on display. Attendees include spa/medical aesthetics
owners and professionals; estheticians, dermatologists, dentists, plastic
surgeons, wellness practitioners, nutritionists and holistic therapists.
Connect with Spa & Resort on Facebook
(, LinkedIn
(, and
Twitter (

About HBA Global Expo & Conference (

HBA Global Expo & Conference ( is the largest
product development event for the cosmetics, personal care, skin care,
fragrance and wellness industries and features more than 600 educational and
exhibitor partners. Exhibitors include international suppliers of raw
materials and ingredients, packaging materials, dispensing systems, private
label and contract manufacturers and testing equipment. The three-day
conference program is renowned for providing cutting-edge information on the
latest industry trends, new product developments, marketing and branding
know-how, as well as the latest in naturals, packaging design, global
distribution, and technical advancements. Connect with HBA Global on Facebook
LinkedIn (, and Twitter

Annie Scully, +1-845-368-0608, annie.scully at

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