Stardoll Backs 16 Days Campaign: Help Stop Violence Against Women

Rutgers University Center for Women's Global Leadership Launches Global Awareness Campaign on Stardoll

STOCKHOLM and NEW YORK, November 30, 2010 - Stardoll, the world's largest online entertainment and social networking
site for teen girls today announced its global support for the 16 Days of
Activism Against Gender Violence Campaign (16dayscwgl.rutgers.edu/).

(Photo: www.newscom.com/cgi-bin/prnh/20101230/422555 )

The 16 Days Campaign, an initiative of the Center for Women's Global
Leadership (CWGL) (www.cwgl.rutgers.edu/), now in its 20th year, is an
international campaign that seizes the power of hundreds of local
organizations to raise global awareness about violence against women. The
campaign was launched on November 25th, International Day for the Elimination
of Violence Against Women, and ends 16 days later on December 10th,
International Human Rights Day.

Radhika Balakrishnan, Executive Director of the Center for Women's Global
Leadership (www.cwgl.rutgers.edu/) comments: "The Center for Women's
Global Leadership is excited to be working with Stardoll on the 16 Days
Campaign. We hope this partnership will help young people learn more about
all of the positive work already being done to address violence against women
and girls, and will get them involved in the cause too. After all - they are
the ones who will be leading our future!"

In support of the16 Days Campaign, Stardoll established an area on the
site where members were introduced to the campaign, can visit the 16 Days
Campaign's Facebook page and sign a Peace Pledge (on.fb.me/1rde72), as
well as receive a virtual purple ribbon in their suite-the purple ribbon is
globally known as a visible gesture of support for survivors and victims of
domestic violence. Members will also be designing their own 16 Days themed
clothing through the virtual StarDesign studio, which will be featured
throughout the campaign. To date, an astonishing 96,000 members have
participated and joined the 16 Days Campaign on Stardoll (
www.stardoll.com/en/campaigns/16days/).

Stardoll members can also be part of ongoing Q&A sessions with several
high- profile, global leaders to provide the girls with an avenue to discuss
issues around violence, abuse and forming healthy relationships. To date,
there have been nearly 7,400 questions to guest leaders

    - Nyaradzayi Gumbonzvanda - Human rights lawyer and General Secretary of
      the World YWCA

    - Radhika Balakrishnan - Economist and Executive Director of the Center
      for Women's Global Leadership

    - Sharon Bhagwan Rolls - Media Activist and founding member of
      fem'LINKpacific

"Stardoll is delighted to support the 16 Days Campaign and its mission to
raise awareness and stop violence against women globally," said Mattias
Miksche, CEO of Stardoll. "The 16 Days message has truly resonated with our
members, who have indicated their support by creating over 28,000 designs in
less than a week."

More about Stardoll (www.stardoll.com/en/)

The Stardoll Network is the world's leading group of websites
devoted to young women and teens. Launched in early 2009, the network
includes: Stardoll.com (www.stardoll.com/en/) - the entertainment
destination for young women focused on fame, fashion and friends; Piczo.com
(www.piczo.com/) - the original platform devoted to social self
expression and visual blogging; and PaperDollHeaven.com (
www.paperdollheaven.com/) - a simpler game-play environment for the
younger, female demographic. The Stardoll Network works with the world's
largest brands as they look to engage with an increasingly elusive teen
audience. The network is the number one publisher in ComScore's teen
category, both in Europe and globally. The business is headquartered in
Stockholm, Sweden with offices in the US, UK and Germany, and is backed by
two of the world's top venture capital firms: Sequoia Capital and Index
Ventures.

More About the Center for Women's Global Leadership (CWGL)
(www.cwgl.rutgers.edu/)

CWGL (www.cwgl.rutgers.edu/) promotes women's
leadership development and advances feminist perspectives in economic and
social rights and violence against women in local, national and international
arenas. CWGL (www.cwgl.rutgers.edu/) carries out its work through:
academic analysis; UN advocacy; activism; human rights education and
research; strategic conversations; publications and resources; and
international campaigns including the 16 Days of Activism Against Gender
Violence Campaign and the Gender Equality Architecture Reform (GEAR) Campaign
(www.gearcampaign.org/).

For more information, contact: Joan Lockwood, Head of Global PR, Stardoll Network, Tel: +44(0)20-7292-7143, Email: joan at stardoll.com .