The Asian Awards Winners List

LONDON, November 3, 2010 - Sachin Tendulkar, AR Rahman, Vijay Mallya, Yash Chopra, George Alagiah
OBE were all announced winners at the inaugural Asian Awards 2010, in
partnership with Lebara, on October 26th at The Grosvenor House Hotel, Park
Lane London.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/asianawards/46300/

Presented by Lord Sebastian Coe, The Asian Awards 2010 saw a powerhouse
of leaders in business, sport, politics attend to celebrate achievement and
excellence among South Asians, including Deputy PM Nick Clegg, Jermaine
Jackson, Nasser Hussain OBE, Gurinder Chadha, Christian Louboutin and Sonu
Niigaam.

Caroline Jackson Levy, Managing Director of the Asian Awards said: "We
are delighted at the incredible success of the inaugural Asian Awards.
Through the Asian Awards we begin to build a legacy for the South Asian
community and through the achievements of our winners, to inspire the
millions of us who strive to be the best we can.

"We are honoured to have been joined by so many world figures - with the
support of the Deputy Prime Minister Nick Clegg, Nasser Hussain OBE,
Christian Louboutin, Sonu Niigaam and other major personalities, the Asian
Awards were a spectacular success."

                     THE ASIAN AWARDS - FULL LIST OF WINNERS

    1) Outstanding Achievement in Art and Design Abu Jani & Mr.Sandeep Khosla
       *Presented by Christian Louboutin

    2) Outstanding Achievement in Television     George Alagiah OBE
       *Presented by Neeraj Arora, Executive VP, Sony Entertainment Network &
        Nina Wadia

    3) Outstanding Achievement in Cinema         Yash Chopra
       *Presented by Gurinder Chadha

    4) Outstanding Achievement in Music          AR Rahman
       *Presented by Sonu Niigaam

    5) Lloyds Banking Group Business Leader
       of the Year                               Ratan Tata
       *Presented by Diana Brightmore- Armour, CEO Corporate Banking, Lloyds
        Banking Group

    6) Outstanding Achievement in Sport          Sachin Tendulkar
       *Presented by Paul Johnson, Deputy Editor Guardian News and Media &
        Nasser Hussain OBE

    7) Public Servant of the Year                Zarin Patel
       *Presented by Baroness Verma of Leicester

     Lifetime Achievement                      Amitabh Bachchan

    9) Lloyds Banking Group Philanthropist of
       the Year                                  Sunil Mittal
       *Presented by Truett Tate, Group Executive Director, Wholesale,
        Lloyds Banking Group

    10) Social Entrepreneur of the Year          Professor Muhammad Yunus
       *Presented by Ninan Chacko, CEO, PR Newswire

    11) Entrepreneur of the Year                 Vijay Mallya
       *Presented by Kamal Ahmed, Business Editor of the Sunday Telegraph
        & Gary Jones, CEO of Infiniti

    12) Lebara People's Choice Award             Sachin Tendulkar
       *Presented by Ratheesan Yoganathan CEO Lebara

Sonu Niigaam, one of India's most celebrated and respected singers and
songwriters gave an exclusive 3-song performance.

The Asian Awards were in support of the charity Save the Children. Co-
founder of the Asian Awards, Paul Sagoo said "The whole South Asian community
came together not only to celebrate the achievements of so many great
figures, but also to recognize and support the vital work of Save the
Children in India and Pakistan. Gurinder Chadha presented a deeply moving
report on the work of the charity and we are delighted to have been able play
our part in supporting their efforts."

With such prestigious figures lending their full support, The Asian
Awards 2010 was one of the most important awards ceremonies to launch this
year.

NOTES TO EDITORS

1. www.theasianwards.com

2. The Asian Awards 2010 is a collaboration between United Business Media
and businessman Paul Sagoo. The awards also support Save the Children as its
official charity.

3. The Asian Awards recognise and reward exemplary achievements across 12
categories and is open individuals born in (or with direct family origins in)
India, Pakistan, Sri Lanka or Bangladesh.

4. The process will identify individuals who parallel the achievements of
great and iconic figures of the past; world-changers whose creativity touches
enrich and inspire us in our daily lives.

5. A short list of nominees were selected by an independent judging panel
consisting of highly respected figures chaired by Baroness Verma of
Leicester. The winners were ratified by a second group of expert judges,
again chaired by Lady Verma.

6. The Lebara Group is the headline sponsor of the Asian Awards and is
also the sponsor of the Lebara People's Choice Award, which has members of
the UK general public voting for its winner.

7. Lebara is the leader in providing high quality, low-cost international
mobile services, enabling friends and family to stay in touch wherever they
are in the world

8. To show its support of such a high calibre, prestigious event, Lloyds
Banking Group has chosen to become a key backer and officially sponsor the
Business Leader of the Year and the Philanthropist of the Year awards.

9. United Business Media Limited is a leading global business media
company. UBM informs markets and brings the world's buyers and sellers
together at events, online, in print and provides them with the information
they need to do business successfully. www.ubm.com

           For more information, interview requests and hi-res images,
                               please contact:

                                    Puja Vedi
                                 LiveStyle Media
                            puja@livestylemedia.co.uk
                                +44(0)7949-573065

Video:
multivu.prnewswire.com/mnr/prne/asianawards/46300/

For more information, interview requests and hi-res images, please contact: Puja Vedi, LiveStyle Media, puja at livestylemedia.co.uk, +44(0)7949-573065