The September 11th Attacks Leave Lingering Fears Around the World

New SSI Research Shows Australians and New Zealanders Feel Most Safe from Terrorism, but All Countries Still Feel the Impact of 9/11

SHELTON, Connecticut, September 10, 2010 - Even though nine years have passed since the September 11 attacks, people
around the world still feel its effects, according to new research with
Survey Sampling International's (SSI) global online panels. SSI findings show
that in all countries studied, the perception of being safe from terrorism is
well below pre-9/11 levels. Though Australians and New Zealanders feel more
secure than citizens of other countries, they still feel less safe today than
before the events of 9/11.

The Japanese feel the least safe from terrorism, with the French and
Germans also showing high levels of anxiety. In the US, the site of the
attacks, feelings of security have bounced back significantly, with more than
40% of participants perceiving some level of safety, compared to about 20% in
the month following 9/11. However, this is still far below the more than 70%
who say they felt safe prior to the attacks. The UK shows a similar pattern
to the US, with just over 40% of respondents feeling safe from terrorism
today compared to about 70% before 9/11.

"The horrific events of 9/11 continue to haunt people around the world,"
says Mark Hardy, Managing Director, Americas and Chief Strategy Officer for
SSI. "Although our research shows that some of the fear and anxiety people
felt right after the attacks has dissipated, the impact of 9/11 on people's
sense of security remains significant. In no country are we seeing a return
to the same level of safety people felt before 9/11."

SSI's findings are based on a study of 5,000+ adults drawn from its
online panels. Countries covered include the US, UK, Germany, France, Japan,
Australia, New Zealand and Singapore. SSI offers extensive worldwide reach to
support survey research through SSI Dynamix(TM), its dynamic sampling
platform that links to its own online panels, as well as social media, reward
programs, ad networks, partner panels and online communities.

In All Countries except Japan, People Believe Anti-Terrorism Policies
Have Been Effective, though They Still Want Increased Security Measures

In spite of their concerns, people around the world believe their
countries' anti-terrorism policies have been effective. Singaporeans are most
positive about their government's policies, with almost 80% of respondents
indicating their country's anti-terrorism activities are effective. The
majority of British - more than 60% - also believe their country's
anti-terrorism approaches are effective. In addition, about half of American
and Australian respondents give high marks to their governments'
anti-terrorism policies.

At the opposite end of the spectrum, the Japanese are the most negative
about their country's anti-terrorism policies. Japan is the only country
studied where the majority of respondents - 62% - believe their country's
anti-terrorism policies are ineffective.

Despite the fact that most participants have faith in their country's
current approach to fighting terrorism, they still want to see increased
security put into effect. In every country studied, at least 60% of
respondents would like stronger anti-terrorism measures in place. Support for
increased security is highest in Singapore and Japan, with 85% of respondents
saying they want increased security. The US places third in terms of its
desire for greater security, with 76% seeking stronger measures.

Countries Differ Greatly in Their Willingness to Trade Personal Freedom
for Security

Although respondents want more security, many are not willing to
sacrifice their personal freedom to get it. Reactions to trading freedom for
safety vary greatly by country. Singapore has the highest percentage (61%) of
respondents willing to give up personal freedoms in return for higher safety.
In fact, it is the only country with a majority of citizens agreeing on this
issue. There is significant divisiveness in most countries on whether
personal freedom or safety is more important.

Germany shows the greatest divide. Of all countries studied, it has the
lowest proportion of participants ready to exchange their freedom for
security (25%). On the other hand, 44% of German respondents are against
sacrificing freedom for safety, and 31% are unsure. The US also shows a
significant split, with 27% of respondents willing to let go of personal
freedoms to increase safety, 39% unwilling and 34% unsure.

"Clearly, the topic of decreasing personal freedom to increase security
is among the most divisive around the world," says Hardy. "It is telling that
in many countries - including New Zealand, the US, the UK, Australia and
Germany - a third or more of respondents are unsure of where to stand on this
controversial issue."

About Survey Sampling International

Survey Sampling International (www.surveysampling.com) is the
premier global provider of sampling solutions for survey research. SSI
reaches respondents in 72 countries via Internet, telephone and
mobile/wireless. Client services include questionnaire design consultation,
programming and hosting, and data processing. SSI serves more than 2,000
clients, including 48 of the top 50 research organizations. Founded in 1977,
SSI has 17 offices in 15 countries.

Ilene Siegalovsky, Vice President, Global Marketing, Survey Sampling International, +1-203-567-7230, ilene_siegalovsky at surveysampling.com