ThinkFun Celebrates 25 Years as the World's Leading Developer of Mind-Challenging Games and Logic Puzzles!

ThinkFun Continues Educational Innovation with New UC Berkeley Partnership

ALEXANDRIA, Virginia, February 9 - ThinkFun Inc. celebrates its 25th Anniversary as the leading developer of
mind-challenging games and logic puzzles. From its humble beginnings in the
basement of husband-and-wife team Bill Ritchie and Andrea Barthello's
Virginia home, ThinkFun has held fast to its commitment to create products
that embody the essential link between "Think" and "Fun" and organically
strengthen thinking skills through game play.

The company has been a pioneer in the development of innovative products
that truly stretch the brain, including the now iconic Rush Hour Traffic Jam
puzzle, a robust line of early learning games featuring the award-winning
Zingo!, and most recently a new online brain training program, Brain Lab.
Brain Lab is a web-based program that builds critical thinking and problem
solving skills through focused game play.

With Brain Lab comes an exciting new partnership with the Bunge Cognitive
Control and Development Lab at UC Berkeley, and a plan to use brain imaging
to measure the program's effects on reasoning ability. In an initial study,
Dr. Silvia Bunge and her team of researchers found that elementary students
who played games including ThinkFun's Rush Hour and Chocolate Fix for a total
of 20 hours over an 8 week period demonstrated an average increase of 10
points on a measure of performance IQ. Reflecting on these remarkable
results, lead researcher Allyson Mackey said, "From adult training studies,
we knew some improvement was possible, but it was enormous!" Energized by
these initial findings, ThinkFun and the Bunge Lab are framing out a
large-scale study that will use fMRI technology to measure the effects of
Brain Lab training on reasoning abilities.

"The goal for the company has always been to create a fun line of
products that actually do make kids brighter. "ThinkFun is to educational
learning like the Wii is to exercise," said Bill Ritchie, CEO and co-founder
of ThinkFun. "We're fun, addictive and good for you."

Key to ThinkFun's mission to create products that genuinely stretch
children's thinking is its rigorous testing process headed by Education and
Curriculum Specialist Charlotte Fixler. Brain Lab is no exception, and
Fixler, a former elementary school teacher, has spent the last several months
testing the program with 75 parents and teachers and close to 1,000 young
players. "The beauty of online testing is that we're now able to get at the
truth behind the game play," says Fixler. "Children often struggle to
articulate their thinking, but with the ability to capture every key stroke,
we can actually see where they got stuck, whether they persevered and tried
again, and what strategies they used." Based on tester data, ThinkFun has
created a program that builds problem solving and reasoning skills
organically by appropriately supporting and challenging players, all through
the fun of game play.

Along with the web-based Brain Lab, ThinkFun's recently released Rush
Hour app for both the iPhone and Android are a testament to the company's
forward-thinking vision and commitment to connecting with and challenging
players of all ages. While apps and brain imaging were far in the future when
ThinkFun was founded in 1985, to Barthello, "After 25 years it feels like
we're right where we are supposed to be." "Right now, smart is cool," she
continues, "and with new technology we're better positioned than ever to help
kids all over the world become better thinkers."

Indeed, the company's roots in technology go way back. The inventor of
the Hexadecimal puzzle, family friend William Keister, authored the first
software game ever created, a Tic-Tac-Toe game he developed in 1937 while as
an assignment for Bell Laboratories. Ritchie's father, Alistair E. Ritchie,
also a Bell Labs researcher, was involved in the Picture Phone in the early
1960s. And brother Dennis Ritchie, a ThinkFun investor, is credited with
creating the C Programming language and is a co-author of UNIX, an operating
system developed in the early 1970s which remains the gold standard of
operating systems today.

About ThinkFun Inc.

ThinkFun Inc., located in Alexandria, VA, is a leading designer,
developer and manufacturer of innovative, educational games and services.
ThinkFun understands the essential link between "Think" and "Fun" and is
committed to developing products that ignite the mind, motivate learning and
encourage fun play for all ages whether in school or at home. All of
ThinkFun's products organically teach problem solving and critical thinking
skills… preparing today's kids to be tomorrow's adults.

    Follow ThinkFun: Web: www.ThinkFun.com
    Twitter: www.twitter.com/ThinkFun
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    YouTube: www.youtube.com/ThinkFunInc

Liz Deakin of ThinkFun, +1-703-549-4999, ext. 3313, ldeakin at thinkfun.com