TOMS Shoes Announces Its 3rd Annual One Day Without Shoes

With every pair purchased, TOMS gives a new pair of shoes to a child in need. One for One.

NEW YORK, March 4, 2010 - In an effort to bring attention to the impact a simple pair of shoes can
have in a child's life, TOMS Shoes announces its third annual One Day Without
Shoes campaign that asks everyone worldwide to go barefoot on April 8th.
Barefoot events around the world from Venice to Little Rock, Dubai to London
have already been planned, with more in the works.

On April 8th communities and individuals will be spreading awareness
about the importance of shoes in parts of the world where children's feet are
exposed to debilitating diseases. So many of the world's children in
developing countries grow up without shoes, having to walk miles to get food
and water, medical help, and attend school (which often require shoes as
uniform). A leading cause of disease in these areas is soil-based parasites.

One Day Without Shoes participants can pledge their commitment, join and
organize events, and connect with likeminded participants online at
www.OneDayWithoutShoes.com. The website will also provide an outlet
for individuals to share their videos, photos, and experiences spending One
Day Without Shoes. Every person who RSVPs for an event on
www.OneDayWithoutShoes.com will have the option to be entered to win a
spot on a TOMS Shoe Drop (some limitations apply). Winner will be announced
on May 10th. One Day Without Shoes t-shirts will be available for purchase
from Threadless at www.threadless.com/loves/tomsoneday starting March
22nd.

Blake Mycoskie, TOMS Shoes' founder and Chief Shoe Giver, says, "A shoe
company asking people to go barefoot? I know it's odd, but we are so excited
for people to once again join us in One Day Without Shoes. We ask people to
go the day, part of the day, or even just a few minutes, barefoot, to
experience what millions of children endure every day. Awareness and empathy
are the catalysts of change."

The problem is large but the solution is simple. Wearing shoes and basic
hygiene can prevent both infection and disease due to unsafe roads and
contaminated soil. By imagining a life barefoot, we can all contribute to the
awareness of these conditions. Join TOMS Shoes on April 8th and walk barefoot
to support One Day Without Shoes.

For more information visit: www.OneDayWithoutShoes.com

About TOMS Shoes:

In 2006, American traveler Blake Mycoskie befriended children in a
village in Argentina and found they had no shoes to protect their feet.
Wanting to help, he created TOMS Shoes, a company that would match every pair
of shoes purchased with a pair of new shoes given to a child in need. One for
One. To date, TOMS has given over 400,000 pairs of new shoes to children
around the world through its giving partners. For more information, please
visit www.TOMS.com/oneday.

Debra Thom, dthom at hlgrp.com or Julia Ruttner, jruttner at hlgrp.com, +1-212-529-5533 x 271, both of HL Group