UBM Asia Launches Virtual MBA Fair

HONG KONG, December 9 - UBM Asia (www.ubmasia.com ) announced today the launch of its
first virtual trade show for business schools, MBA Wired APAC
(www.mbawired.com ).

(Logo: www.prnasia.com/sa/2009/12/08/20091208207547.jpg )

Participants from anywhere across the globe will be able to chat live
with representatives of international business schools, network with other
candidates, watch school and programme presentations, download MBA profiles
and attend real-time webcasts, all without having to leave their home or
office.

The first MBA Wired Virtual Event will be held on June 3rd, 2010, and
will host a range of schools from Asia, Europe and the USA, who will be
presenting their MBA, eMBA and online MBA programmes. Additional information
on careers, salaries, entry tests such as GMAT and TOEFL, will be part of the
event's live discussions and presentations. MBA Wired is scheduled to take
place in East Asia's early evening. This will allow candidates from APAC to
take part after work, while representatives from business schools in Europe
and the US will be logging in during work hours.

"Offering business schools the chance to get to know candidates online
meets the need for more efficient matching, saving time and energy on both
sides," said Jerome Hainz, Manager, eBusiness, UBM Asia. "Schools spend a
considerable part of their marketing budgets on running road shows overseas,
quite often without knowing the type of candidates they will meet. MBA Wired
provides them with the platform to get in touch with international candidates
prior to face-to-face meetings."

The virtual setting allows admissions officers to staff their booths
independently of physical locations with school representatives from all
levels, students and alumni. "Imagine the impact a school can make if a
candidate can first chat in English with the dean, logged in from Paris, then
chat in his native language with a countryman based on a campus in Asia and
finally talk to an alumni in London, all on the same platform at the same
time," stated Hainz.

MBA Wired APAC is the first truly international MBA fair as candidates
can make use of the virtual environment to attend the event not only from
Asia but from all parts of the world.

For information about UBM Asia Limited, please visit:
www.ubmasia.com

For information about United Business Media Limited, please visit:
www.ubm.com

    Contact:

    Richard Switzer
    Project Manager, MBA Wired
    Tel: +852-2516-1697
    Richard.Switzer@ubm.com

Richard Switzer, Project Manager of MBA Wired, +852-2516-1697, Richard.Switzer at ubm.com