WISeKey Enters Into the Digital Media Market

GENEVA and ABU DHABI, UAE, March 10, 2010 - WISeKey is participating at the Abu Dhabi Media Summit - a venue for an
unprecedented gathering of global media leaders. WISeKey announced it is
entering into the Digital Media Market by using its unique Digital
Identification technology allowing media and entertainment companies to
monetize securely the delivery of high-quality, full-length movies, TV shows
and other content over the Internet, cell phones and television.

As a first step in this offering, WISeKey is partnering with Media
Companies to build global digital ad networks through the interconnection of
ads with secure Digital IDs. WISeKey Digital Identification provides a
high-level ID verification solution, designed specifically to authenticate
that the person is who they say they are. Using social networks such as
Facebook, LinkedIn or Orkut, WISeKey Digital Identification can also be used
to provide reassurance that your "friends" are real and that your Digital ID
follows you from social networking to instant messaging platforms and other
communication methods, essentially it travels with you.

WISeKey Digital IDs technology allows Media companies to transform
advertising from mass messages into personalized messages for each potential
customer. The combined service will enable the use of Digital Identification
to deliver high-quality content to millions of users accessing Social Media.

The WISeKey Digital Media partnership provides media platforms with more
efficient technology without compromising confidentiality as large
corporations increasingly use the Internet to reach specific communities and
therefore require security of their proprietary data. "Also sending these ads
to users holding Digital IDs is the best way to target them whilst ensuring
their right to privacy", said Carlos Moreira, Founder and CEO of WISeKey.

    Contact:
    WISeKey SA
    Sylvie Gardel
    Corporate Communication Manager
    E-Mail: SGARDEL@WISEKEY.COM
    +41-22-594-30-00

Contact: WISeKey SA, Sylvie Gardel, Corporate Communication Manager, E-Mail: SGARDEL at WISEKEY.COM, +41-22-594-30-00