Women and Men Respond Differently to the Recession

LEEDS, England, March 25, 2010 - Male and female shoppers reacted differently to both the recession and
the impact of this on their finances. Whether shoppers now go online to
voucher code sites such as VoucherSeeker
(www.voucherseeker.co.uk/vouchercodes) for money off items, shop
around for products, or are prepared to shop down for items, male and female
shoppers changed their shopping behaviours to ensure they survived the
recession financially.

Research by Emphatica, an industry leader in the measurement, reporting
and improvement of customer experiences, found that 72% of women moderately
to significantly cut their spending in 2009, whilst only 62% of men did.
Also, whilst one in ten men admitted that due to the recession they hardly
ever ate out at restaurants, one in five women admitted they now hardly ever
ate out.

The way the sexes managed their finances during the recession was also
different. Research by Paypal found that men were quicker to resort to the
internet when the recession first hit, realising it's potential for cheaper
products. 12.9 million men in the UK now shop online, compared with just 10.3
women. Since 2006, 839,000 extra men are now shopping online compared with an
additional 400,000 women.

However, this could be simply that women already understood the saving
potential of discount voucher sites such as VoucherSeeker. Before the
recession, the key demographic for both shopping online and using discount
codes was women. In fact, the research by Emphatica also found that 48.3% of
women would be enticed to a restaurant if the restaurant offered vouchers for
money off.

Whilst women cut their spending dramatically, they also allowed
themselves treats. These treats could include meals out or simply less
expensive products. The sales of products such as lipstick soared when the
recession was first announced. Whilst men took a more proactive approach by
realising the potential of discount code sites such as VoucherSeeker, women
tried to make themselves feel better. Lipstick is not an extravagant purchase
but it can change how a woman looks and therefore makes her feel better
within herself. Men responded differently, with manufacturer's of home brew
kits seeing a noted surge in demand.

"Whether you want Vodafone Promotional Codes
(www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/
vodafone-promotional-code.html) for mobile phones or Currys Discount Codes
(www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-
discount-codes.html) for electricals, promotional codes from VoucherSeeker is
the way to save money," states Neil Ainsworth, VoucherSeeker Director.
"Consumers have learnt VoucherSeeker offers discount voucher codes for money
off many items which can be found on the high street. By using discount
vouchers from VoucherSeeker, they can save money whilst shopping online."

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Consumers also turned to comfort foods and products which were associated
with quality and value. Sales of Cottage Pie and other traditional dishes
went through the roof, whilst supermarkets tried to capitalise on this new
found product popularity.

The way men and women dealt with the recession differed significantly.
Men were quick to discover the benefits of shopping online and using discount
codes from VoucherSeeker. Women, however, were concerned with not only saving
money, but treating themselves and making themselves feel better also. This
was shown in the increase in sales of Lipsticks, and research which found
more women went out for meals than men.

Consumers also turned to comfort foods and products which offered value
for money and quality brands in an effort to survive. However, now the
recession is over, shopping habits including using voucher codes from sites
such as VoucherSeeker (www.voucherseeker.co.uk/vouchercodes), shopping
down for products and researching products are all set to become permanent
shopping habits.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk, direct line: +44-113-380-0891.