World-Class Snowboarding for the First Time in China

December 4, 2010: "Oakley and Shaun White present Air & Style"

BEIJING, October 16, 2010 - The legendary snowboard contest Air & Style is coming to Beijing, with
the 6-star Swatch TTR World Snowboard Tour event "Oakley and Shaun White
present Air & Style Beijing 2010" on December 4, 2010, at the Olympic Sports
Center Stadium.

This is the first time ever that world-class contest snowboarding is
coming to China, with the superstars of snowboarding competing for the famous
Air & Style Ring of Glory. The "Oakley and Shaun White present Air & Style
Beijing 2010" is presenting a unique mix of top sports and top live music
acts to the Chinese public, perfectly tailored for celebrating the lifestyle
of young people.

With the world's most legendary contest Air & Style and snowboarding's
global superstar Shaun White, two-time Olympic Gold medalist and Air & Style
winner, teaming up for a snowboarding event, the expected 15,000 spectators
on-site and millions on the internet and on TV should get ready for great
sports, great entertainment, and a great party.

16 of the world's best snowboarders, with top riders such as Scotty Lago,
Andreas Wiig or Peetu Piiroinen already confirmed, will drop off from the 42m
tall inrun to perform breathtaking tricks over the gigantic straight jump -
competing for the prize money and 1,000 points in the TTR world ranking.

Related leaders of Beijing Municipal Bureau of Sport said that the World
Snowboard Tour Beijing brought by "Air & Style" is the first time for Beijing
to hold the world top-class snowboard events. It is an epoch marking sporting
festival.

International Olympic Committee executive Gerhard Heiberg said: "I expect
the Air & Style will open the curtain of China's top-class winter sports
programs! And I hope this will push forward the flourishing of outdoor winter
sports in China, and Beijing will be in the list of the cities that apply for
the hosting of the Winter Olympic Games!"

Quote Andrew Hourmont: "It again proves the strength of the Air & Style
brand in the world of young sports events. China can look forward to a
fantastic event, which will again push forward the level of competitive
snowboarding."

For further information please check www.air-style.com
Or contact press@air-style.com.

press at air-style.com, or +86-10-5201-1265