ZS Associates Opens Spain Office

Global consulting firm's new office will focus on helping its health care clients in Spain and Portugal adapt to a changing market -

EVANSTON, Illinois, November 12 - To enhance the level of service it provides to pharmaceutical, biotech
and medical products companies in the rapidly changing health care market in
the Iberian Peninsula, international management consulting firm ZS Associates
recently opened its first office in Spain, its 19th across the globe and
sixth in Europe.

Building on 15 years of work with drug makers in the region, ZS will help
clients across Spain and Portugal improve their commercial sales
organizations to be continually at the forefront of the constantly evolving
health care market.

"Pharmaceutical companies in Spain have enjoyed unprecedented growth in
recent years, but patent expirations, increased use of generics and the
impact of the economy on regional health care budgets is forcing them to
restructure and find ways to become more flexible and efficient," said
Jaideep Bajaj, managing director of ZS Associates. "Our experienced team will
leverage both their local market experience in Spain and Portugal and our
firm's global industry expertise to help clients adapt their commercial
models to gain operational efficiencies, increase profitability and account
for the various influencers affecting prescription decisions - from
regional payers to opinion leaders to physician ."

The new office in Barcelona is the latest example of ZS' growth over the
past 25 years. Founded in 1983, the company offers sales and marketing
consulting, capability building and outsourcing services to leading companies
in numerous industries, including pharmaceuticals, biotechnology, medical
products and services, financial services, transportation and high-tech. It
now has more than 1,200 employees in 19
offices worldwide.

Experienced ZS Principal to Head New Office

Stefano DeSantis, a ZS principal, will guide the leadership team in Spain
as office managing principal. He also will continue to serve as office
managing principal for the ZS Associates office in Milan. Stefano has more
than 11 years of management consulting experience in the global
pharmaceutical and medical device industry. His global assignments
have included work in Spain, Italy, Portugal and the United Kingdom.
Stefano's primary areas of expertise include commercial strategic planning,
marketing effectiveness, cross-functional integration of the planning
process, forecasting, pricing strategy and post-merger integrations.

"Our extensive experience working with companies across the Iberian
Peninsula over the past 15 years has provided us with deep insights into the
health care market as well as the current challenges facing companies in the
region," DeSantis said. "We are excited to move closer to our clients and
look forward to building new relationships with companies across Spain and
Portugal. Our two-fold aim is to help clients gain a competitive edge with
efficient sales models and results-driven marketing and to expand our
presence across the region while delivering the quality, reliable work our
clients have come to expect from ZS."

Stefano will be joined by Roberto Minetti, a manager in ZS' London
office. Roberto has 15 years of experience, in both the management consulting
and pharmaceutical industries in Spain, Italy, the United Kingdom, the United
States and Brazil. At ZS Associates, he has worked with top pharmaceutical
companies on sales and marketing strategy, market access and CRM. Roberto
also has extensive experience in profitability turnarounds, designing and
planning transitions to new commercial models, redesigning operational
processes and integrating sales forces and product portfolios post-merger.

About ZS Associates

ZS Associates is a global management consulting firm specializing in
sales and marketing consulting, capability building and outsourcing. Founded
in 1983, the firm today is comprised of four affiliated legal entities with
more than 1,200 professionals in 19 offices around the world. It has assisted
more than 700 clients in 70 countries.

As one of the largest global consulting firms focused on sales and
marketing, ZS Associates has experience across a broad range of industries,
including pharmaceuticals, biotechnology, medical products and services,
financial services, transportation and high-tech. ZS consultants combine deep
expertise in sales and marketing with rigorous, fact-based analysis to help
business leaders develop and implement effective sales and marketing
strategies.

For more information on ZS Associates, call +1-847-492-3602 or visit
www.zsassociates.com.

    Available Topic Expert(s): For information on the listed expert(s), click
    appropriate link.

    Roberto Minetti
    https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=91975

    Stefano de Santis
    https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=91976

Greg Austin of ZS Associates, +1-617-557-5834, greg.austin at zsassociates.com; or Anahita Wadia, Ext. 104, awadia at reynoldsgroup.com, or Mack Reynolds, Ext. 105, mreynolds at reynoldsgroup.com, both of The Reynolds Communications Group, +1-312-541-9300, for ZS Associates