AETN UK Steps Into the Future With Signiant File-Based Workflow

System Will Replace Tape-Based Operations to Accelerate and Secure International Content Movement

IBC 2010, AMSTERDAM, September 10, 2010 -

    IBC 2010
    IP731 (IPTV Zone, Hall 9)

Signiant(R) (www.signiant.com/), Inc., the leading developer of
content supply chain solutions (
www.signiant.com/content-distribution-management-software/), announced
today that AETN UK, a joint venture between A&E Television Networks
(www.aetninternational.com/) (AETN) and BSkyB (www.sky.com/),
has chosen Signiant to help facilitate its transition from tape to file-based
operations. The installation is part of a larger investment that also
includes Avid (www.avid.com/) ISIS storage with Avid Interplay
database management.

AETN UK broadcasts the channels HISTORY(TM), Military HISTORY(TM),
Bio(TM) and Crime & Investigation Network(TM), and delivers its content to a
number of partners including BT Vision (www.btvision.bt.com/), DMC
(Digital Media Centre) and BSkyB (www.sky.com/), and also to
multimedia platforms including Brightcove (www.brightcove.com/), a
video streaming platform. In order to deliver a growing amount of content
more quickly and cost-effectively to its expanding network of international
partners, the organisation needed to move away from a system based on HDCAM
tapes and implement an integrated content supply chain management solution.

Tony Gill, Broadcast Operations Manager, AETN UK, said, "We considered
other suppliers, but we preferred the look and feel of the Signiant system,
and had great confidence in the Signiant team. We also knew that some of our
key partners, including DMC and NBC, were already using Signiant, so the
knowledge that we would not have to break down barriers or convince others to
join us was very attractive."

Gill continued, "We are keen to embrace new technologies that enable us
to streamline our operations and open new business opportunities. While the
Signiant solution is exactly what we need now, it is also adaptable and
scaleable so that it can grow and develop alongside our business, and it also
allows us to make VOD business models viable."

AETN UK will install a Signiant Media Controller and five agents at sites
including Sky and DMC. Initially the Signiant system will be used to deliver
all content domestically and internationally. Over time AETN UK will start to
receive files from parent company AETN and third parties in the UK.

David Nortier, EMEA Managing Director, Signiant, said, "I am delighted to
announce that AETN UK has chosen Signiant technology for the launch of its
tapeless project. AETN UK will be able to derive benefits from day one, and
it will be an important member of this already established Signiant
community."

For further information, please contact: Wendy Mattock, Bubble & Squeak, wendy at bubblesqueak.co.uk , Tel. +44-7912-300231. Tara Bartley, Signiant, tbartley at signiant.com , Tel: +1-781-221-4021.