An Advertising First: Jumeirah Brings the Luxurious Burj Al Arab to TV Audiences

DUBAI, UAE, May 19, 2011 - Burj Al Arab launches its first TV ad promoting the iconic sail-shaped
Burj Al Arab - often voted the world's most luxurious hotel.

The new Burj Al Arab video (
www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai/Burj-Al-Arab/O)
- a TV advertising first for the luxury hotelier - invites holidaymakers
visiting Dubai to "leave the ordinary behind" by indulging in a stay at the
uber-luxurious property. In another exciting first for the company,
Jumeirah's social media fans and followers were treated to an exclusive
preview of the visually impressive ad ahead of the world's media.

Following a diver as he moves from the hotel's rooftop to the Arabian
Gulf Sea below, the advert subtly encourages holidaymakers to dive or
otherwise immerse themselves in unparalleled luxury at the world famous
hotel.

The advert not only showcases the Burj al Arab's iconic exterior - itself
one of the world's most photographed structures - but also draws attention to
the hotel's panoramic views, sumptuous interiors and luxurious facilities.

The Burj's helipad, Skyview bar, Club Suite, Assawan Spa and Health Club
can all be glimpsed in the advert, as well as one of the hotel's many gourmet
restaurants and infinity pools, as the camera tracks a diver boldly
travelling from sky to sea.

The Burj Al Arab has been designed to resemble a billowing sail, and
stands at a height of 321 metres to dominate the glittering Dubai skyline. It
is one of the most photographed structures in the world and has been
consistently voted the world's most luxurious hotel, with features including
in-suite check-in and check-out, reception desks on every floor, round the
clock private butlers and use of the hotel's Rolls-Royce fleet and private
beach.

The Burj Al Arab skyscraper (
www.jumeirah.com/en/Hotels-and-Resorts/) also features 202 luxury
hotel suites (
www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai/Burj-Al-Arab/Suites/)
which range from 170 to 780 square metres with a rain shower and a
Jacuzzi in each suite, as well as six award-winning signature restaurants,
the Sinbad's Kids Club and conference and banqueting venues.

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this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

The hotel is illuminated at night by choreographed lighting representing
water and fire.

All guests staying at the Jumeirah Burj Al Arab hotel also have free
unlimited access to the Wild Wadi Waterpark, which is the United Arab
Emirates premier waterpark with over 30 rides and attractions.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member
of Dubai Holding, operates a world-class portfolio of hotels and resorts.
Jumeirah Hotels & Resorts includes Dubai hotels (
www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai/), such as
Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel
Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah
Lowndes Hotel in London; Jumeirah Essex House in New York; and Jumeirah
Himalayas Hotel in Shanghai. Jumeirah Group also runs the luxury serviced
residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants;
Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and
Sirius, its global loyalty programme.

    PR contact:
    Genevieve Picard
    Director of Corporate Communications
    PO Box 214159
    Dubai
    United Arab Emirates
    +971-4-4068505
    www.jumeirah.com

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