Bigmouthmedia Launches Online Travel Survey 2011

By Bigmouthmedia, PRNE
Tuesday, November 9, 2010

EDINBURGH, November 10, 2010 - Bigmouthmedia has launched its annual survey into the travel industry and
the sector's approach to digital marketing.

Now in its third year of publication, the bigmouthmedia Online Travel
Report 2011 will examine some of the big issues facing the sector, kicking
off with a survey designed to unveil companies' attitudes to the year ahead.
Posing questions on a range of issues from future spending plans to the big
challenges perceived to be awaiting the industry, the research will cast
fresh light on a business that remains one of the most vibrant and exciting
online verticals.

"This is the third year running that we have compiled the Online Travel
Report, and its status as the only credible annual survey of the state of
online marketing activities in the travel vertical has already seen it become
an industry favourite. There can be little doubt that the travel industry now
truly appreciates the power and reach of digital marketing, but with last
year's results indicating that many players were struggling to develop
effective strategies for emerging channels such as social media, it will be
interesting to see how far they have evolved over the past 12 months," said
Anneli Ritari, senior travel strategist at bigmouthmedia.

This year's survey poses a series of questions ranging from how companies
intend to split their marketing budgets over the course of 2011 to the
biggest challenges respondents feel will face the travel, tourism and
hospitality industry in the months ahead. Those answering the question will
also be asked whether the ROI on their online marketing budget developed in
2010, what campaign platforms they plan to focus upon and the key online
marketing challenges they believe will arise in the near future.

Based on a sample of 150 travel professionals, last year's survey
revealed that travel companies expected to move the majority of their
marketing spend into online advertising in 2010, with the 50% share allocated
to digital channels in 2009 predicted to rise to 57% in 2010. As the industry
responded to unprecedented economic pressure, a clear majority also claimed
the intention to significantly increase spending on social media.

Those wishing to participate in the bigmouthmedia Travel Survey 2011
( and receive a free copy
of the report may do so online.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe's largest independent digital
marketing agency. With a team of over 200 staff located across 13 offices in
10 countries on 3 continents, the company maximises exposure for major brands
online through a variety of fully integrated digital marketing channels:
Search engine optimisation (,
PPC, Online Media Planning, affiliate marketing (, Social
Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also
provides up to date daily digital marketing news ( to ensure
clients are fully informed and aware of all industry developments.

    For further media information please contact:
    Iain Bruce
    Media Strategist
    51 Timberbush
    EH6 6QH

For further media information please contact: Iain Bruce, Media Strategist, bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, +44-131-555-4848, at bigmouthmedia

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