Brightcove Launches Operations in France

Announces Key Personnel, Strategic Partnerships and Major New Customers

PARIS, May 19, 2010 - Brightcove, the leading online video platform, today announced its
continued expansion in Europe with the official launch of company operations
in France. Brightcove's increased investment and commitment to the French
market includes a new office in Paris, as well as the appointment of industry
veteran and proven sales leader, Henri Hallynck, to director of regional
sales for France. Brightcove today also announced a strategic partnership
with market-leading solutions provider, Hub'Sales, and major new customer
wins with Societe Generale, Audi France, and Roche.

"In the past year, we have seen substantial growth and momentum in the
French market as more brand marketers and media businesses leverage online
video platforms to build their online audience, increase viewer engagement,
and generate revenue," said Jeremy Allaire, Brightcove chairman and chief
executive officer. "This increased customer demand coupled with our ongoing
strategic partnerships have helped to accelerate the adoption of our platform
in France, and the addition of Mr. Hallynck to our team will be instrumental
in achieving the next level of growth for Brightcove in the country."

The Brightcove online video platform is the most widely-adopted software
for publishing and distributing professional video on the Web. More than
1,500 customers in 45 countries rely on Brightcove for video content
management, player publishing, video syndication, monetization and analytics.
In addition, Brightcove has recently introduced a series of solutions that
will enable organizations throughout France to deliver high quality mobile
video experiences across HTML5 and Adobe Flash-compatible devices, as well as
the ability to distribute video content to Internet-connected TVs. Brightcove
also provides broadcasters and TV programmers with everything needed to
operate rich, branded catch-up TV viewing and authenticated TV Everywhere
services.

Brightcove's operations in France will be led out of the company's Paris
headquarters by Henri Hallynck. Prior to Brightcove, Mr. Hallynck served as
business development manager for Vizelia, and as sales director for Kewego,
where he was instrumental in building the company's sales organization and
driving revenue growth of 250 percent. Mr. Hallynck will report to
Brightcove's senior vice president of sales for EMEA, Vanessa Wade.

Brightcove sits at the center of a global ecosystem of technology and
solution providers that are building applications and services on top of the
Brightcove platform. Pioneering the introduction of the Brightcove platform
in France has been Hub'Sales, which provides professional services,
consulting, development and support to organizations throughout France.
Together, Hub'Sales and Brightcove are providing cutting edge online video
technology, solutions and support to customers in a variety of industries,
including Societe Generale and Audi France.

"The French market provides a unique opportunity for Brightcove and
Hub'Sales to drive the adoption of online video platforms and services that
enable organizations of all kinds to deliver high quality video experiences,"
said Eric Dumain, Hub'Sales president and founder. "We are proud to support
Brightcove's official launch in France, and look forward to continuing our
successful partnership in the future as we expand our joint customer base in
the country."

Societe Generale, Audi France, and Roche join a fast-growing list of
Brightcove customers in France taking advantage of the platform to deliver
high quality video experiences across the Web and mobile devices.

France represents the fourth European country where Brightcove has
established official company operations. Brightcove launched its UK
operations in 2007, followed by an office in Hamburg, Germany in 2008 and
Barcelona, Spain earlier this year.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 45 countries. For more
information, visit www.brightcove.com.

France, Agathe Boye of AxiCom France, +33-1-56-02-68-27, agathe at axicom-france.com, for Brightcove; or United States of America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com, for Brightcove