Buongiorno Announces Preliminary Results for FY 2009 in Line With the Indications Presented in Early 2009

LONDON, February 2 -

    - Consolidated Net Debt Down to Euro 48 Million, a Strong Improvement vs
      December 31st '08 (-Euro 18 Million).
    - EBITDA Margin Improved to 15% vs 12.4% in 2008.
    - Revenues Amounted to Approximately Euro 259 Million,
    - EBITDA to Approx Euro 39 Million

The Board of Directors of Buongiorno S.p.A. (MTA, Borsa
Italiana: BNG), a leading multinational in mobile entertainment, reviewed the
preliminary figures for FY 2009, which included consolidated revenues of
approximately Euro 259 million (vs Euro 316 million in 2008) and an EBITDA of
Euro 39 million (vs Euro 39.8 million in 2008). EBITDA margin improved from
12.4% to 15%. These results matched the management's expectations in early
2009, with a decline in sales due to the rationalization of the product
portfolio and changes in the accounting principles of some contracts. As
expected EBITDA 2009 was line with that of 2008.

Preliminary Net Financial Debt amounted to approximately Euro
48 million at December 31st, 2009, a decrease of approximately Euro 18
million compared to December 31st, 2008 (Euro 66.7 million) and of
approximately Euro 6 million compared to Euro 54.7 million reported at
September 30th, 2009. The Gross Debt is estimated at approximately Euro 86
million, with a decrease of Euro 26 million compared to December 31st, 2008,
and the cash flow amounted to Euro 38 million (of which Euro 3 million are
linked to a business deal).

"We are really satisfied with how 2009 ended, given the
challenging economic environment," commented Buongiorno's CEO, Andrea
Casalini. "It has been a year of consolidation in which we confirmed the
quality of the core business in terms of profit stability and cash generation
and we also set the basis for the development of the new business lines with
investments that reduced the EBITDA by over Euro 3 million. We can look with
confidence to 2010, a year where we want to get back on a growth path and
substantially increase our investments in new initiatives."

The final results for FY 2009 will be reviewed by the meeting
of the Board of Directors scheduled to be held on March 15th, 2010. On March
17th, 2010, Buongiorno will participate to the STAR Conference organised by
Borsa Italiana in Milan to present the results achieved by the Group in 2009
and its business guidelines for 2010.

    For further information, please contact:

    Eleonora Villanova
    Tel. +39-02-582131
    Email: eleonora.villanova@buongiorno.com

For further information, please contact: Eleonora Villanova, Tel. +39-02-582131, Email: eleonora.villanova at buongiorno.com