Dairy Crest Delivers Value With Paragon Transport Optimisation

DORKING, England, December 14, 2010 - Chilled dairy foods company, Dairy Crest, has centralised its UK-wide
delivery planning with a high-tech automated routing and scheduling solution
from Paragon Software Systems. Centralising Dairy Crest's planning gives the
company a clear view of its entire delivery operation and allows planners to
model and map the most efficient routes and deliveries to service its
customers.

The software is key to Dairy Crest's operation and business decision
making. It allows Dairy Crest to run "what if" scenarios to test and monitor
distribution so that the fleet is being used efficiently to meet customers'
needs in the most cost-effective way. Dairy Crest's refrigerated vehicle
fleet comprises articulated and rigid bodied trucks used to serve major
multiple retailers, supermarkets and other dairies.

"Dairy Crest is fast growing a reputation for transforming its logistics
operations from a traditional method of stock-based deliveries to a web-based
collaborative planning model," reports Nick Wadey, Logistics Director, Dairy
Crest. "This is enabling the company to drive value through closer
relationships with customers, suppliers and third party logistics companies."

Nick Wadey has led a progressive strategy that places Dairy Crest at the
leading edge of maximising value from the demand chain, while maintaining
best-in-class service and costs to its customers. This five-year plan, now in
its third year, also aims to make full use of the integration potential
across Dairy Crest's unique network of dairies, factories and depots.

"Paragon has played, and continues to play, a pivotal role in the success
of this strategy, particularly in the way in which the Paragon team helped to
tailor the solution closely aligned with Dairy Crest from the outset," says
Nick Wadey.

Mark Hill, the company's Central Planning Manager adds: "With Paragon's
help we have developed a tailored centralised Multi Depot software solution
that enables us to work efficiently across our whole transport operation. We
can use the software to remodel our routes and schedules to determine the
best and most cost-effective way to service our customers. It is extremely
flexible, allows us to readily integrate new business and is proving
invaluable in helping us to provide accurate costings to our commercial
department."

Dairy Crest is the UK's leading chilled dairy foods company. The company
manufactures a range of everyday dairy brands including the award-winning
Cathedral City cheddar, Clover spread, Country Life butter and FRijj, the top
selling flavoured milk drink.

www.paragonrouting.com

Jane Geary, Paragon Software Systems, +44(0)1306-732600, Email: j.geary at paragonrouting.com