Flexitricity Part of Winning Low Carbon London Initiative

Company's Smart Grid Technology to Demonstrate how new Technologies and Active Network Management Will Help Meet London's low Carbon Goals

LONDON and EDINBURGH, Scotland, November 30, 2010 - A UK company, Flexitricity (www.flexitricity.com), today announced
its participation in UK Power Networks' winning project: Low Carbon London, a
GBP24.3 million project awarded by Ofgem.

Described as a "smart city" initiative for London that will explore how
to best use new technologies and active network management, Low Carbon London
will also seek to understand when, how and why customers use energy and how
this can be influenced. The project will support several existing low carbon
schemes, such as Transport for London's Plugged in Places, which encourages
use of electric cars. The project will be carried out in partnership with a
number of organisations, including Flexitricity and UK Power Networks.

"Flexitricity is delighted with today's announcement and we are looking
forward to actively engaging with UK Power Networks and the other partners to
deliver a city-scale demonstration of how the UK can leverage technology like
ours to meet the new demands of a low carbon economy," said Dr Alastair
Martin, Managing Director, Flexitricity.

As London adopts low carbon technologies such as heat pumps and electric
vehicles there will be an increasing reliance upon technology like
Flexitricity's to provide electricity networks with the flexibility and the
consumer participation required. Flexitricity combines small, controllable
generators and flexible electricity loads to create a low-carbon source of
reserve energy that can be utilised by National Grid, the UK's network
operators or electricity suppliers to respond to short-term system, network
or trading requirements.

Basil Scarsella, Chief Executive of UK Power Networks, said: "The success
of this bid is tremendous news for sustainability in London. It means we can
start developing an electricity network that not only supports London's
existing and planned low carbon strategies, but can also accommodate the many
different demands on the network we will face in 2020."

Many London businesses are sitting on untapped sources of revenue in
their standby generators, electricity consuming equipment and combined heat
and power (CHP) generators. Flexitricity's smart grid provides the ideal
opportunity to access this revenue, which can exceed GBP100,000 per year on a
single, medium-sized industrial site.

About Flexitricity

Flexitricity Ltd. created and now operates the first, largest and most
advanced smart grid system in the UK, bringing revenue to UK businesses,
increasing asset reliability, reducing national CO2 emissions and helping to
secure energy supplies. For more information on the company, visit
www.flexitricity.com.

About UK Power Networks

UK Power Networks provides power to a quarter of the UK's population
through its electricity distribution networks. We're responsible for
delivering a safe, secure and sustainable power supply to eight million homes
and businesses across London, the South East and East of England. The
company, backed by strong ownership, aims to strengthen links with the local
communities we serve, building on the skills base of the 5,500 people who
work for us across the network including our major bases in Bury St Edmunds,
Ipswich, Potters Bar, London, Crawley and Maidstone.

    For further information:
    Media & analysts contact:
    Phil Newman for Flexitricity
    Phone: +44-7855-357884, Email: pnewman@wdgazure.com

For further information: Media & analysts contact: Phil Newman for Flexitricity, Phone: +44-7855-357884, Email: pnewman at wdgazure.com