For the First Time - Application for Withdrawing Cash Through iPhone

Bank Leumi Israel is Apparently the World's First Bank to Present "SMS to ATM" Service Using an iPhone Application

TEL AVIV, Israel, November 9, 2010 - Bank Leumi Israel has recently announced that its customers
can now use this innovative service, "SMS to ATM", using their iPhone as
well. This, apparently, has made Bank Leumi Israel the world's first bank to
enable the use of a web application through the cellular iPhone device.

Bank Leumi Israel and its subsidiaries comprise the largest
banking group in Israel. The Bank has a vast deployment of branches in
Israel, as well as presence in prominent countries like Switzerland, England,
and the US. The bank engages in financial activities for a wide range of
customers, from households to large corporations, and provides its customers
with a wide variety of services, including private banking, capital market
services, international trade, investment consultancy, and more.

The iPhone iLeumi application enables the bank's customers to
surf the bank's website through a cellular device and perform any desired
action, including withdrawing cash by sending a code via SMS, without having
to use a magnetic card. Making the site accessible through iPhone allows
immediate, fast, and efficient use anywhere and anytime, similar to computer
web use. The application was developed by the bank's Israeli IT division,
while maintaining high data security level, for secured and safe use by the
customer.

Head of Operations and Administration Division at Leumi, Mr.
Itzhak Malach, said that only a few banks in the world operate the "SMS to
ATM" service and to the best of his knowledge, Bank Leumi Israel is the first
in the world to integrate the service in its iPhone application. Malach noted
that "Adding this service coincides with the bank's 'Leumi Digital' concept,
which emphasizes full availability to the customer, simplicity of the
products and services, attractiveness and cost savings for customers. The
possibility of using this service also on the iPhone is a leap forward that
improves the convenience of the service for iPhone owners, whose number
continues growing every day," said Malach.

According to Malach, in the next stage the bank will explore
the option to cooperate with banks around the world, and if this is realized,
Bank Leumi customers who are traveling the world will be able to enjoy the
revolutionary service outside of Israel as well.

    For further information contact:
    Roni Shefi, Prometheus
    +972-54-7997356
    roni@prometheus-cs.com

For further information contact: Roni Shefi, Prometheus, +972-54-7997356, roni at prometheus-cs.com