Goodby, Silverstein & Partners Hires Anders Gustafsson

SAN FRANCISCO, October 18, 2010 - Goodby, Silverstein & Partners is pleased to announce the hiring of
Anders Gustafsson, formerly of Crispin, Porter, Bogusky Europe, as Creative
Director in their San Francisco office.

"Rich and I are incredibly excited to have Anders here. More importantly,
all of our staff know his work and were even more amped to hear the news.
Anders has been internationally recognized as an excellent digital
storyteller. He will singlehandedly expand our commitment to the very widest
ranging digital and traditional experiences." - Jeff Goodby, Co-Chairman,
Goodby, Silverstein & Partners

A hybrid creative, Anders' 11 years of experience are rooted in
traditional agency print and broadcast. He joined the digital shop Daddy
(later acquired by CP+B) in 2006 where he produced work for a wide variety of
clients including Scandinavian Airlines, Heinz, Volkswagen, Red Bull,
Carlsberg, Telia Sonera and IKEA Stockholm.

Under his creative guidance, the agency went on to win numerous
international awards, including Cannes Lions, One Show, Eurobest, CLIO
Awards, Epica, New York Festivals and London International Awards.

"I'm leaving the best job in Europe for the best job in America! Goodby,
Silverstein & Partners is not only in the absolute top layer of the
advertising world, they have also proven to be some of the friendliest and
most sensible people I've met. I'm downright psyched about moving to San
Francisco and becoming their new colleague." - Anders Gustafsson

Christine O'Donnell of Goodby, Silverstein & Partners, +1-415-786-5711, christine_odonnell at gspsf.com