GSMA Reveals New Developments for Mobile World Congress 2011

Mobile World Congress to Host Macworld Mobile to Address Apple iOS Developer Community

LONDON, September 7, 2010 - The GSMA today announced several new developments for the 2011 GSMA
Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona.
Building on the success of the inaugural App Planet event held in 2010, the
GSMA is expanding the developer-focused programme at the GSMA Mobile World
Congress 2011 to include new elements such as Macworld Mobile and the Brand
App Challenge. The GSMA also announced RIM and Palm as the first Application
Developer Conference (ADC) partners for App Planet. Finally, the GSMA
announced that the CEOs of America Movil, HTC, Vodafone and WPP have joined
the list of industry leaders delivering keynote presentations at Mobile World
Congress.

"App Planet proved to be a stunning success in its debut this year at
Mobile World Congress, demonstrating the tremendous demand for in-depth
content, networking and business development opportunities and information on
the cutting-edge technologies and solutions in the mobile application space,"
said Michael O'Hara, chief marketing officer, GSMA. "The developments we are
announcing today, particularly the launch of Macworld Mobile which will
target the critical Apple developer community, will serve to make App Planet
and Mobile World Congress the epicentre for the app world."

At Mobile World Congress 2011, the GSMA is partnering with IDG World
Expo, organisers of Macworld, the world's premiere event focused exclusively
on the Apple products platform, to produce Macworld Mobile, a mobile
developer event for the Apple iPhone and iPad platforms. The Macworld Mobile
iOS Developer Conference will provide full-day, in-depth training on this
critical platform, with technical sessions, targeting tools and applications
specifically designed for mobile application developers and engineers.

"We're excited to bring Macworld Mobile to Mobile World Congress," said
Mary Dolaher, chief executive officer of IDG World Expo, a leading producer
of world-class tradeshows and events. "Macworld is known around the world for
helping to drive and stimulate the Apple products community with educational
programmes and business development activities. At Mobile World Congress, we
will help international iOS developers to strengthen their skills, as well as
facilitate connections with other developers and the worldwide audience of
mobile decision makers who attend."

In addition to the key components of last year's event, including ADCs
held by major mobile platform providers, an interactive exhibition and the
App Lounge to facilitate networking and business development activities, App
Planet will also feature new elements including the Brand App Challenge. The
GSMA expects more than 10,000 developers to visit App Planet during the four
days of Mobile World Congress.

Brand App Challenge

The GSMA is creating a competition focused on mobile application
developers creating "brand apps" for a select number of global consumer
brands. Developers will compete by creating customised mobile apps for the
participating brand sponsors based on the objectives and guidance provided by
the individual brands. The primary goals of the Brand App Challenge are to
create networking and business opportunities which benefit the brands,
application developers and the broader mobile ecosystem, as well as to tap
the creativity and capabilities of the mobile application developer community
to address brand and industry challenges.

The competition will begin in October with the finalists being named
approximately one month before Mobile World Congress 2011. The Brand App
Challenge winners will be announced as part of the Mobile World Congress
conference programme and will receive cash awards for their winning efforts.

App Planet ADC Partners

The GSMA announced that Research in Motion (RIM) has again signed on as a
key partner for App Planet, and will be focusing company's entire Mobile
World Congress presence in App Planet, located in Hall 7 at the Fira de
Barcelona. In addition to a 1,200 square metre exhibition, RIM will be
hosting an ADC for 500 BlackBerry developers on Tuesday, 15th February, 2011.

Palm will also be an App Planet ADC partner and will be holding a
full-day ADC on Wednesday, 16th February, 2011.

New Keynote Speakers for Mobile World Congress 2011

The GSMA continues to expand the stellar line up of keynote speakers at
Mobile World Congress and today announced that CEOs from leading companies
including America Movil, HTC, WPP, and Vodafone will be taking the stage in
Barcelona. New Mobile World Congress keynote speakers include:

    - Daniel Hajj, CEO, America Movil and Telcel
    - Peter Chou, CEO, HTC
    - Vittorio Colao, Chief Executive, Vodafone
    - Sir Martin Sorrell, Chief Executive, WPP

    Previously announced speakers include:

    - Randall Stephenson, Chairman, CEO and President, AT&T
    - Li Yue, President and CEO, China Mobile
    - Eric Schmidt, Chairman and CEO, Google
    - Paul Jacobs, Chairman and CEO, Qualcomm
    - Jack Dorsey, CEO, Square
    - Evan Williams, CEO, Twitter

GSMA Ministerial Programme

The GSMA also announced that Saudi Telecom is the Platinum Sponsor and
that Qualcomm is the Gold Sponsor for the GSMA Ministerial Programme at
Mobile World Congress. Now in its sixth year, the GSMA's Ministerial
Programme is a unique invitation-only event gathering ministers, regulators
from over 90 countries and CEOs from across the mobile industry for a series
of in-depth strategic, policy and regulatory discussions, and bilateral
meetings, over three days during Mobile World Congress.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at www.mobileworldlive.com
or the GSMA corporate website at www.gsmworld.com.

Daniel Lowther, GSMA, +44 7747 636 687, press at gsm.org