Intercoil Appointed Exclusive Licensee for Simmons in the Middle East

To Open Eight Exclusive Simmons Retail Points by End of 2011 and Build Local Manufacturing Facilities

DUBAI, UAE, May 19, 2010 - Intercoil International, the pioneers in the bedding industry and the
market leader in orthopedic sleep products in the Middle East, today
announced a licensing and distribution agreement with Simmons - a global
bedding company based in Atlanta, US - during the Hotel Show, currently under
way in Dubai.

As part of the agreement, Intercoil will be the exclusive licensee of
Simmons products across the Middle East. Intercoil plans to open eight
dedicated Simmons retail locations by the end of 2011, with four planned in
Dubai and others across the region. The first Simmons exclusive showroom in
the region will commence operations soon.

As part of the deal, Intercoil is importing high-end machinery &
technological know-how from Simmons and will manufacture the Simmons sleep
products out of Intercoil's main factory in the UAE. The manufacturing is
scheduled to begin within a month's time. In addition, Intercoil will
distribute Simmons products through its established retail network in the
United Arab Emirates, Oman, Saudi Arabia, Bahrain, Kuwait, Qatar, Iraq,
Egypt, Jordan, and Lebanon.

Commenting on the agreement, Hassan Abbas Al Hazeem, Managing Director of
Intercoil, said: "We believe that our partnership with Simmons is an
important milestone in the history of the company, and it will definitely
support us in realizing our vision to become the market leader in the Middle
East region. This partnership will bring more value, quality and choice for
our customers."

"We have outlined a proactive strategic growth plan for the region. In
addition to continuing to enhance our retail points, we are focusing on
enhancing our manufacturing setup. We plan to open three more manufacturing
facilities in the region," added Hassan.

"Our agreement with Intercoil gives Simmons an amplified presence in the
Middle East retail and hospitality environment. While Simmons has been
present in the Middle East for some time now, we have identified greater
opportunities with Intercoil aimed at further accelerating our growth in the
coming months," Todd Merker, Director of Global Licensing, Simmons said.

    For information:

    Intercoil International Co., L.L.C. visit: www.intercoil.com.

    Simmons Bedding Company visit: www.simmons.com.

    Queries:

    Media: Ashutosh Gupta: +97155-5088835 / ashutosh@batespangulf.com
    Marketing: Sony Peter: +9714-3474474 / sony@intercoil.com

Queries: Media: Ashutosh Gupta: +97155-5088835 / ashutosh at batespangulf.com; Marketing: Sony Peter: +9714-3474474 / sony at intercoil.com