Introducing BLUEcal(TM), the World's Interactive Social Calendar by BLUEFISH, a New iPhone Application That Will Put Users in the Know of Events Worldwide.

The Company That Has Been Putting You in the Know About the World's Most Exclusive Events for Nearly 15 Years, Now Puts it Right in Your Pocket.

LOS ANGELES, December 15 - BLUEFISH, the world's premiere concierge service known for granting their
members access to the world's greatest events is proud to announce the launch
of BLUEcal(TM), the world's interactive social calendar, a new iPhone
application that will change everything. BLUEcal(TM) by BLUEFISH offers the
most comprehensive listing of major and exclusive events worldwide from
awards shows, to sporting events, parties to polo, charity events and fashion
show after-parties from Melbourne to Miami and everywhere and everything in
between.

At a cost of US$0, how's that for value, BLUEcal(TM) will feature a live
feed from the BLUEFISH team ensuring that users have the most up to date and
accurate information.

According to Steve Sims, the president and founder of BLUEFISH,
"BLUEcal(TM) by BLUEFISH is something that we have had in the works for quite
some time. Between the popularity and user-friendly interface of iPhone
applications, we felt we finally had found the proper vehicle that allowed us
the opportunity to offer our clients and members access to up to the minute
information we have about the best events and parties in the world. Simply
put, we've placed BLUEFISH in your pocket."

Additionally, those in the know will have the ability to submit events
for inclusion on BLUEcal(TM) via the BLUEFISH website. Provided that the
event meets BLUEFISH's extremely high standards and passes their stringent
vetting process, the event will be included on BLUEcal(TM) for all
subscribers to see.

About BLUEFISH

BLUEFISH is the world's premiere lifestyle concierge and travel service
for the rich and famous. From its early beginnings in the 1990s as an
underground secret society to today with offices & representatives in London,
Los Angeles, New York, Geneva, Mumbai, Melbourne, and Tokyo, BLUEFISH is
known for creating once-in-a-lifetime experiences that go beyond the
imagination and one's wildest dreams. With unparalleled access to the world's
finest events and an 'if you can dream it we can make it happen' attitude,
BLUEFISH reigns supreme offering its members services that set the benchmark
for luxury experiences and entertainment.

iPhone App Website: www.bluecal.net/

Website: www.thebluefish.com/

Jessica Stratton of BLUEFISH Concierge, US, +1-866-303-8587, UK,+44-020-707-83966, Jessica at thebluefish.com