Jumeirah Essex House Announces Exclusive Canine Turndown Program

DUBAI, UAE, July 28, 2010 - Jumeirah Essex House has announced the launch of the iconic hotel's first
ever Canine Turndown Program designed to pamper even the most discerning
four-legged guests.

Jumeirah Essex House has partnered with doggie designer to the stars, Amy
Kizer of the highly-acclaimed Wagwear New York City boutique, to create
luxurious five-star canine amenities for North America's leading hotel.
(www.jumeirah.com/en/hotels-and-resorts/destinations/new-york/Jumeirah-Essex-House/)
Through this partnership and the hotel's Canine Turndown
Program, guests and their fine furry friends can indulge in the lap of luxury
together.

Jumeirah Essex House in-room amenities are "A Dog's Delight" and offered
seven days a week, 365 days a year, and include:

    - Wagwear dog bed or Wagwear "Tee Pee Hound Lounge" - a miniature pop-up
      tent with fleece-lined bed for the dog's slumbering needs during the
      stay;

    - Homemade dog treats created by the hotel's Executive Pastry Chef;

    - Wagwear food and water bowls accompanied by a matching placemat;

    - An exclusive gift bag complete with a plush Jumeirah Essex House logoed
      fleece blanket (monogramming is available upon request);

    - Stylish and colorful nylon Wagwear collars and leashes will be on loan
      for guests who may have forgotten theirs, or who just want their pup
      to have a new, chic look while they're visiting the world's fashion
      capital

With Central Park on the hotel's doorstep, four-legged pooches can play
and stay in style. Specialized doggie hospitality attendants will treat Rover
and Fido to freshly-drawn water throughout the day and lay out their
beautiful fleece blanket on the doggy bed should they desire a much deserved
nap beside their owner after an exciting day of exploring New York City.
(www.jumeirah.com/en/hotels-and-resorts/destinations/new-york/Jumeirah-Essex-House/)
Furthermore, the well-versed concierges at the hotel can share
all of the insider information travelers need to know when bringing their
pooch to the Big Apple, such as the best trails through the city's best
parks, New York City leash laws, nearby pet sitting facilities and 24-hour
veterinarians. They can even recommend dog walkers for hire and pet boutiques
who deliver to the hotel.

About Jumeirah Essex House

The 509-room Jumeirah Essex House celebrated its 75th anniversary in 2007
and recently completed a major $90 million soft goods refurbishment project
which includes South Gate, a spectacular new Tony Chi-designed restaurant,
featuring renowned Executive Chef Kerry Heffernan. This historic New York
City hotel, (www.jumeirah.com/en/hotels-and-resorts/destinations/new-york/Jumeirah-Essex-House/)
with a coveted Central Park address, is ideally located in the
heart of Manhattan. Jumeirah Essex House is part of the Dubai-based luxury
international hospitality group Jumeirah and sister to the world's most
luxurious hotel, Burj Al Arab. (www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai/Burj-Al-Arab/)
Features of the hotel include breathtaking views and unrivalled conference
and banqueting facilities.

    Mia Hedman
    Director Corporate Communications
    PO Box 214159
    Dubai
    United Arab Emirates
    +971-4-364-7947
    www.jumeirah.com

Mia Hedman, Director Corporate Communications, PO Box 214159, Dubai, United Arab Emirates, +971-4-364-7947