Meredith Corporation Expands Parents and American Baby Brands to Philippines and Russia Markets
By Meredith Corporation, PRNESunday, May 16, 2010
DES MOINES, Iowa, May 18, 2010 - Meredith Corporation (NYSE: MDP), the leading media and marketing company
serving American women, announced it has formed syndication agreements for
its Parents and American Baby brands with leading media partners in the
Philippines and Russia. These agreements increase Meredith's total
international reach to nearly 60 countries.
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In the Philippines, Summit Media will syndicate content from Meredith's
parenthood brands to supplement Smart Parenting, its locally published title.
Smart Parenting is the parenting authority for Filipino parents of children
from birth to age 6.
In Russia, Moscow-based Creative Media will syndicate content from
Parents and American Baby as part of a newly launched title aimed at Russian
parents called Children.
"These agreements, coupled with our other relationships for Parents in
countries as diverse as Brazil, China and Saudi Arabia, demonstrate the
universal appeal of Meredith's parenthood brands and our deep knowledge of
the parenthood category in particular," said John Zieser, Meredith's Chief
Development Officer.
In the United States, under Meredith's ownership, Parents is the No. 1
parenthood brand possessing the following:
- A monthly magazine possessing a circulation of 2.2 million, - A powerful Web site attracting approximately 4 million unique visitors monthly, - A popular syndicated video program available on Comcast cable networks and online at www.Parents.tv, - Branded consumer products sold at retail across the United States.
About Meredith Corporation
Meredith Corp. (www.meredith.com) - owner of powerful consumer
brands such as Better Homes and Gardens, Parents and Family Circle and
cutting-edge marketing capabilities - is the No. 1 media and marketing
company serving American women.
Meredith is actively seeking international licensing and strategic
partners. If your company is interested in aligning with one of America's
leading media and marketing companies, please contact John Zieser, Chief
Development Officer (john.zieser@meredith.com) or his Business Development
team below.
About Summit Media
Summit Media is the leading magazine publisher in the Philippines with
more than 20 titles under its umbrella, including Good Housekeeping,
Cosmopolitan and Women's Health under license.
About Creative Media
Creative Media, founded by former Axel Springer Russia Chief Executive
Irina Silaeva, currently publishes five monthly magazines.
Related Links: Meredith Corporation (www.meredith.com/) Meredith International (www.meredith.com/meredith_corporate/meredith_intl.html)
Business, Mike Lovell, +1-515-284-3622, mike.lovell at meredith.com, or Oulayphone Sengvilay, +1-515-284-3860, oulayphone.sengvilay at meredith.com, both of Meredith International; or John Cabell, +1-303-449-9194, jtoomas at aol.com, or Mike Greehan, +1-305-987-3778, mfgreehan at aol.com, both of Cue Ball LLC; or Media, Patrick Taylor, +1-212-551-6984, patrick.taylor at meredith.com, or Art Slusark +1-515-284-3404, art.slusark at meredith.com
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