Mobily Selects Bridgewater for Multi-Access Network

By Bridgewater Systems, PRNE
Sunday, February 14, 2010

Subscriber, Service, and Policy Control Solutions to Manage Mobile Data Growth Across WIMAX and Wi-Fi

BARCELONA, Spain, February 15 - Mobile World Congress Hall 1 Stand 1F47 - Bridgewater Systems (TSX: BWC),
the mobile personalization company, today announced that Mobily (ETEL.AD),
the largest provider of mobile broadband in Saudi Arabia, has selected the
Bridgewater(R) Service Controller and Policy Controller to manage mobile data
growth across its WiMAX, and Wi-Fi networks. The solutions are being
delivered in collaboration with Samsung, Mobily's infrastructure partner.


    -  Mobily, one of the fastest growing mobile operators in the world with
       over 18 million subscribers and more than 1 million active HSPA
       subscribers, has selected Bridgewater's subscriber, service, and
       policy control solutions to manage mobile data growth across multiple
       access technologies. The company is initially deploying the solutions
       in its WiMAX and Wi-Fi networks with plans to integrate with the HSPA

    -  Bridgewater's solutions are enabling Mobily to:

         -  Implement smart subscriber, service, and policy controls to
            manage the complexities of exponential mobile data traffic
            growth, and millions of subscribers, devices, and applications;

         -  Centralize control and policies across multiple access networks
            to optimize and seamlessly offload mobile data traffic across
            different networks, as well as enable service portability;

         -  Deliver innovative pre-paid services including metering based on
            bandwidth (Gb/month) or time (minutes of use), and casual usage
            such as a roaming or application day pass; and

         -  Rapidly launch services through over-the-air provisioning of
            subscribers and devices without having to visit a store or call
            customer service.

    -  Mobily is deploying the Bridgewater Service Controller (AAA) to
       securely authenticate and authorize subscribers and provide critical
       accounting functions. The company is also deploying the market leading
       Bridgewater Policy Controller (PCRF) which provides smart network,
       application, and subscriber policies to manage mobile data growth and
       deliver personalized services.

    -  Bridgewater's Subscriber Data Broker provides a common subscriber data
       management platform that brings together rich, dynamic subscriber data
       with the sophisticated tools to broker that data to multiple systems
       and applications to personalize services.


Abdulaziz Al-Tamami, COO, Mobily

"Mobily operates the largest and busiest mobile broadband network in the
Middle East. We selected Bridgewater due to their unique ability to provide a
highly scalable control plane solution that enables us to manage mobile data
traffic growth and deliver new services across our HSPA, WiMAX, and Wi-Fi

David Sharpley, Senior Vice President, Bridgewater Systems

"Mobily's multi-access approach to delivering mobile broadband services
is truly innovative and provides subscribers with a superior and seamless
mobile data experience. Subscribers benefit from new mobile data services and
Mobily can have confidence that their network will scale to meet the
challenges of huge data growth. Bridgewater is delighted to be partnering
with Mobily as they expand their network and service offerings."

Visit Bridgewater Systems and see the Data Offload and Smart Policy
Control Demonstrations at Mobile World Congress, Hall 1 - Stand 1F47,
February 15-18, 2010, Barcelona, Spain. Join Bridgewater's Russ Freen, Chief
Technology Officer, at the 'Network Breaking Point' session to discuss
solutions for managing mobile data growth on February 17th at 2:00 PM.

Tags / Keywords

Bridgewater Systems, Mobily, Multi-Access, Service Controller, AAA,
Policy Controller, PCRF, Subscriber Data Management, WiMAX, WiFi, HSPA


About Mobily

Mobily, the brand name of Etihad Etisalat, is the largest 3.75
generation mobile service provider in the Middle East and North Africa
region, with 2008 net profits of over SAR 2 billion, serving 14.8 million
subscribers. According to the GSM World Association, Mobily has the busiest
data network on the face of the planet, with 452,000 mobile broadband
subscribers by the end of 2009's first quarter, who consume over 30 terabytes
of data a day. Mobily employs over 3,600 employees in the Kingdom of Saudi
and was recognized by the Dale Carnegie with the Leadership Award. For
more information, please visit

About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller
(AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R)
Home Subscriber Server (HSS). More than 140 leading service providers
including America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom,
Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung,
Telmex, Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly
deliver innovative mobile services to over 150 million subscribers. For more
information, visit us at

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo,
WideSpan, Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or
registered trademarks of Bridgewater Systems Corporation. All other company,
product names and any registered and unregistered trademarks mentioned are
used for identification purposes only and remain the exclusive property of
their respective owners.

For further information: Ed Barker, Bridgewater Systems,, +44(0)7939-492-656; Joanne Steinberg,
Bridgewater Systems,, +1-613-884-8831

For further information: Ed Barker, Bridgewater Systems, edward.barker at, +44(0)7939-492-656; Joanne Steinberg,
Bridgewater Systems, joanne.steinberg at, +1-613-884-8831

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