Multimedia Marketing Agency - Cross Media Achieves Direct Marketing Environmental Standard PAS 20:20

Multimedia Marketing Company Cross Media has Become one of the First Companies in the UK to Achieve Certification to the New Environmental Standard for Direct Marketing Communication, PAS 2020:2009

LONDON, July 26, 2010 - Cross Media Marketing Director Simon Gray said, 'We strove to achieve PAS
2020 to demonstrate to our clients that we continue to provide the best
possible service and ensure that their direct marketing campaigns are not
only at the forefront of communication returning huge ROI, but also as
environmentally conscious as possible.'

'The aim of every campaign is to minimise the impact on the environment
and give direct mail the good image it deserves. Produced correctly with
minimum wastage of both content and materials, relevant direct mail is a form
of communication that provides a real benefit to the recipient whilst
boosting company's sales.'

Every PAS 2020 campaign will require a full audit trail, he added.
'Producing direct mail to the PAS 2020 standard will ensure minimal wastage
of paper and other materials. It also means that no excessive finishes have
been used and that ink coverage is kept to a certain level. All of this can
be achieved without any compromise to style and quality and will still return
the high return on investment rates that one to one marketing produces.'

'As a company specialised in one-to-one communication, we create direct
marketing that is informative and relevant for the end customer whilst
creating measurable return on investment for our clients. This keeps the
numbers of mailing to the absolute minimum as we are only posting what is
necessary and relevant. This compliments the other services we offer which
include PURLs, email, sms and personalised flash video perfectly.'

Cross Media was formed in 2010 in response to a growing need for truly
independent, focused personalised marketing. Utilising the very latest XMPie
software, the Cross Media service suite transcends Print, Email, Personalised
URL's (PURLS), SMS, Personalised Flash Video and QR Codes to ensure customers
return on investment is better than any other communication format. Cross
Media will continue to be at the forefront of technology enabling its
partners to offer a significant competitive advantage. The focus is on
one-to-one communication that utilises data and technology to target people
personally and allow companies to converse with their audiences through the
latest distribution mediums.

For additional information please contact Simon Gray at +44(20)7689-8692
or e-mail: simon@crossmediacomms.com

www.crossmediacomms.com

For additional information please contact Simon Gray at +44(20)7689-8692 or e-mail: simon at crossmediacomms.com