Nimbuzz Ping Brings Smartphone Functionality to Feature Phone Users With Offline SMS Alerts

By Nimbuzz, PRNE
Wednesday, January 26, 2011

World-first Push Notification Option for Feature and Nokia Phones Goes Live to 88 Million Subscribers, Generating New VAS Revenue and Network Loyalty for Operators

ROTTERDAM, The Netherlands, January 27, 2011 - Nimbuzz the only Over-The-Top (OTT) communications app for the
connected generation, today announced the launch of Nimbuzz Ping - a push
notification feature that allows feature phone users to appear online to
their friends and receive a free SMS alert when someone in their Nimbuzz
community wants to get in touch, even when Nimbuzz is closed.

An enriching VAS feature of the Nimbuzz Operator Partnership
Program, Nimbuzz Ping is initially available to more than 88 million
subscribers across the Telkomsel (Singtel Group) network, with a dozen mobile
operators throughout the Middle East and Asia Pacific adopting the service
over the next few months. Ping empowers the more than four billion feature
phones with smartphone functionality, and brings push-notifications to the
400 million (Nokia) Symbian smartphones, currently lacking this feature.

"Smartphones may get the attention. However, feature phones
account for the majority of worldwide phone sales, especially in developing
markets where Nimbuzz is taking the lead. According to Gartner Research, the
feature phone market sold 264 million new 'dumb phones' in Q3 2010 compared
to 62 million smartphones, such as the iPhone/Android/BlackBerry, sold during
the same period of time. Ping allows operators to increase data sales and
drive up loyalty with an innovative VAS offering that bring smartphone
functionality to feature phone customers," said Evert Jaap Lugt, CEO,

Ping is free for users to enable inside Nimbuzz and
complements Nimbuzz's "always-on" product nature. While operators provide the
SMS alerts, Ping drives up ARPU via new revenue stream from the additional
data use that occurs when customers are prompted to log-in to respond to chat
messages, or shared files.

With Nimbuzz Ping, users appear online and available to their
contacts even when the Nimbuzz app is closed. When one of their contacts
wants to reach them, Ping delivers a free SMS message to their home screens,
prompting the user to log in to Nimbuzz and start a data session to

Nimbuzz Ping is targeted to the mass market of feature phones
and optimized to work on low bandwidth networks.

Nimbuzz is the free calls and messaging app. The multi award-winning
Nimbuzz application enables people to enjoy free calls, instant messaging,
and social networking.

    Tobias Kemper

Tobias Kemper, tobias at, +31641827130

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