Novelis Selected as Leading Supplier of Aluminium Sheet for New Audi A8

ATLANTA, March 11, 2010 - Novelis announced today that it has been selected as the main supplier of
aluminium sheet for the redesigned Audi A8 luxury saloon. Audi has long been
a pioneer in incorporating lightweight design into its vehicles and is taking
this to a new level with the aluminium-intensive A8. The latest model, which
was recently unveiled, will use Novelis Fusion(TM) technology to achieve
weight savings not previously possible in automotive structural components.

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(Logo: www.newscom.com/cgi-bin/prnh/20070809/NOVELISLOGO )

"Novelis is delighted to be the largest supplier of aluminium sheet for
the new A8," said Tadeu Nardocci, president of Novelis Europe. "We are
particularly excited that Audi is using our proprietary Novelis Fusion(TM)
technology for the first time and that we are able to create this
weight-saving opportunity for our customer."

Novelis has entered into an agreement with Audi for the supply of the
aluminium sheet that will be used for a number of outer panels and
design-critical structural components. The outer panels are the bonnet, deck
lid, doors and the roof. The structural components include the complete floor
tunnel and various reinforcements.

The agreement extends the long-running relationship between the car
manufacturer and Novelis, which is widely-recognized as a global leader in
the production of aluminium sheet for the automotive sector. Novelis will
supply specially-treated 6000-series automotive sheet as well as its Novelis
Fusion(TM) AS250 sheet. Novelis Fusion(TM) is an innovative, patented,
multi-layer aluminium technology that Novelis has dubbed "The new
aluminium(TM)" because it offers performance benefits that are not achievable
with conventional aluminium.

Audi says that one of its most enduring aims is to reverse the "weight
spiral" - the trend towards increasing vehicle weight with successive models.
Lightweight design is the foundation of the company's entire approach to
improving efficiency. To help fulfill this ambition for the next generation
of the A8, Audi set itself the target of increasing the strength of the
load-bearing components in the car by 25 percent. The use of Novelis
Fusion(TM) has enabled Audi to meet this goal for the floor tunnel, thus
reducing overall vehicle weight and meeting the latest global crash
requirements. It is the unique combination of core properties and surface
characteristics provided by the multi-alloy composition of Novelis Fusion(TM)
that makes this possible. In this instance, Novelis Fusion(TM) was chosen
instead of a dual-phase steel solution, which would not have achieved the
weight reduction required by Audi.

About Novelis

Novelis Inc. is the global leader in aluminium rolled products and
aluminium can recycling. The company operates in 11 countries, has
approximately 12,000 employees and reported revenue of US$10.2 billion in its
2009 fiscal year. Novelis supplies premium aluminium sheet and foil products
to automotive, transportation, packaging, construction, industrial,
electronics and printing markets throughout North America, South America,
Europe and Asia. Novelis is a subsidiary of Hindalco Industries Limited (BSE:
HINDALCO), one of Asia's largest integrated producers of aluminium and a
leading copper producer. Hindalco is a flagship company of the Aditya Birla
Group, a multinational conglomerate based in Mumbai, India. For more
information, please visit www.novelis.com and
www.the-new-aluminium.com.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com.

Media: Corporate: Charles Belbin, +1-404-814-4260, charles.belbin at novelis.com, or Europe: John Gardner, +41-44-386-2155, john.gardner at novelis.com; or Investor Contact: Isabel Janci, +1-404-814-4730, isabel.janci at novelis.com