Pantene Pro-V Announces Launch of 'Healthy Hair for Healthy Water,' First-Ever Pantene Global Cause Program

Pantene Supports Program to Prevent 20 Million Days of Illness and Save an Estimated 2,500 Lives

CINCINNATI, September 23, 2010 - Pantene, the world's leading hair care brand, is proud to announce a
charitable partnership with the P&G Children's Safe Drinking Water Program
(CSDW), by providing PUR packets that transform contaminated water into
clean, drinkable water. CSDW is a non-profit organization focused on the
critical, global need for clean, safe drinking water. Pantene will support
CSDW to prevent 20 million days of illness and save an estimated 2,500 lives,
by providing half a billion liters of clean drinking water in the developing
world.

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In celebration of the millions of loyal Pantene users, Pantene is
launching, Healthy Hair for Healthy Water (HHHW), a global program to support
CSDW in helping women and their communities that need it most. Pantene
celebrity ambassadors, supermodel Gisele Bundchen of Brazil, and singer/song
writer Anggun of Indonesia, announced the kick-off of the Healthy Hair for
Healthy Water program at P&G's VIP reception that was held in conjunction
with the 2010 Clinton Global Initiative in NYC on September 22nd.

Through its HHHW program, Pantene is partnering with its consumers to
help CSDW achieve its goal to 'save one life every hour' in the developing
world by providing two billion liters of clean water every year by 2020. In
the United States, consumers can make a difference now by purchasing Pantene
products from the P&G eStore at www.pgestore.com/Pantene/pantene
,default,sc.html. For each bottle purchased from the eStore through February
28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of
providing one week's worth of clean drinking water (10 liters) for a child in
the developing world. Pantene expects to launch the HHHW program in several
regions around the world over the next five years, and is currently working
towards the next introductions in Brazil and Indonesia.

"Pantene is committed to helping women and their world shine through
health," says Hanneke Faber, P&G's Vice President & Brand Franchise Leader
for Global Pantene. "As the Healthy Hair for Healthy Water program expands
around the world, consumers will have the chance to simultaneously enhance
the health of their hair and provide healthy water for women and their
struggling families."

"Mothers lose 1.8 million children every year from diarrheal diseases
caused by contaminated water - more than HIV/AIDS and malaria combined," says
Dr. Greg Allgood, Director, CSDW. "Pantene's commitment to improving the
health of women and their children through its Healthy Hair for Healthy Water
program is a means to help address this global health issue."

The program will deliver clean, purified drinking water to needy areas
via low-cost PUR packets, one of which quickly turns 10 liters of dirty,
potentially deadly water into clean, drinkable water. Although CSDW is named
after the children, Allgood says it is women who bring the program to life.
"The true heroes of the CSDW program are women, as they provide 90% of all of
the PUR packets."

The Pantene HHHW program is part of Pantene's ongoing commitment to
making meaningful improvements in sustainability through its products,
operations and social responsibility programs. Pantene is working towards
creating innovative, beautiful products which are better for the environment,
without trade-offs for consumers in performance, aesthetics, or price.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and
help men look, feel and be their best everyday. With 8 billion dollar brands
and products available in nearly 130 countries, P&G's beauty and grooming
products delivered sales of over US$27 billion in fiscal year 2009/10, making
it one of the world's largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene(R), Olay(R), Head
& Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R),
Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R),
Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R),
SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance
division that spans from point of market entry consumers to high end luxury
with global brands such as Hugo Boss(R), Lacoste(R), and Christina
Aguilera(R). Please visit www.pg.com for the latest news and in-depth
information about P&G (NYSE: PG) and its brands.

About the P&G Children's Safe Drinking Water Program

Procter & Gamble's not-for-profit Children's Safe Drinking Water (CSDW)
Program is focused on reducing the sickness and death that result from
water-borne illness caused by drinking contaminated water. Since 2004, P&G
has partnered with a diverse network of organizations to help distribute PUR
packets which turn 10 liters of dirty, contaminated water into clean
drinkable water. To date, the P&G Children's Safe Drinking Water Program has
delivered over 2.4 billion liters of clean drinking water to people in over
57 developing countries. To learn more about the CSDW program, please visit
www.csdw.org.

DeVries Public Relations, Marcela Bequillard, +1-212-891-0413, mbequllard at devries-pr.com