Promethean Launch 'Give Every Child a Voice' Recycling Campaign

BLACKBURN, England, October 1, 2010 - Promethean, the interactive learning technology business, is launching
'Give Every Child a Voice', a recycling campaign among Scottish schools to
support the NSPCC's ChildLine, the 24 hours-a-day helpline for children and
young people.

Promethean is bringing together schools across Scotland to help raise
funds for ChildLine by recycling old or unwanted mobile phones. For every 250
mobile phones a school collects, Promethean will donate GBP500 to ChildLine
in Scotland and an ActivExpression Learner Response System will be awarded to
the school.

The ActivExpression Learner Response System is a set of handheld pupil
devices which allow every child to respond to questions by texting their
responses.

All schools are encouraged to participate in the campaign and can sign-up
via www.giveeverychildavoice.com, a dedicated campaign website.

There are around 2,150 primary and 375 secondary schools in Scotland, and
Promethean hopes to enrol as many schools as possible to help generate a
target of GBP250,000 for ChildLine in Scotland.

Once signed-up, schools will be provided with collection bins, literature
and resources to help promote recycling, fundraising and awareness for
ChildLine in Scotland.

X Factor finalists John and Edward Grimes, aka Jedward, are lending their
support to the campaign by making a school appearance in Scotland where they
will discuss recycling and raising awareness of ChildLine's service.

NSPCC Fundraising Manager, Sam Bagg, commented: "We are delighted to have
been chosen by Promethean as the charity to benefit from this partnership and
look forward to working together. Every penny raised through the recycling
scheme will go towards the NSPCC's Child's Voice Appeal, helping us to expand
and develop our national helplines including the ChildLine service in
Scotland. It will make a vital difference to the lives of vulnerable children
and young people who need our support and help us to be there whenever and
wherever children need us."

Graham Byrne, Head of Ireland and Scotland at Promethean, added: "This is
a great campaign in terms of encouraging young people to think about their
environmental impact and the role they can play in bringing about positive
change in their communities. It also invites them to access technologies that
empower students to participate in class discussions and tests. At the same
time, we hope to help raise awareness of ChildLine in Scotland so that more
young people in need can access this vital service."

Businesses and local communities can also get involved in the recycling
scheme by collecting old and unused mobile phones and donating them to a
local participating school. Names of participating schools are listed on
www.giveeverychildavoice.com.

Notes to Editors:

Photography is available upon request.

About Promethean:

Promethean - Lighting the flame of learning.

Promethean's aim is to unlock the potential of human achievement in
education and training at all ages around the world. It does so by creating,
developing, supplying and supporting leading edge, interactive learning
technology and by encouraging the growth of the world's largest online
teacher community in this field.

The market for interactive learning technology (
www.prometheanworld.com/) is fast growing and global. In this market,
Promethean is a world leader. Developed for teachers, Promethean's
ActivClassroom brings together its interactive whiteboard (
www.prometheanworld.com/server.php?show=nav.15) systems (ActivBoard),
its learner response systems (ActiVote and ActivExpression), and its suite of
specialised teaching software (ActivInspire). They change how teachers and
classes engage and interact, how students learn and how they are monitored
and assessed.

Beyond the classroom, Promethean provides comprehensive training and
support and, with over 700,000 members, the rapidly growing Promethean
Planet, the world's largest online teacher community (
www.prometheanplanet.com/en-gb/) for users of interactive display
system technology, providing user-generated and premium content, and is a
forum for teachers to exchange ideas and experience.

    PR contact:

    Julia Landon
    European Marketing Executive
    Promethean Press Office
    TDS House
    Lower Phillips Road
    Whitebirk Industrial Estate
    Blackburn
    Lancashire
    BB1 5TH
    +44(0)1254-290752

    www.prometheanworld.com

PR contact: Julia Landon, European Marketing Executive, Promethean Press Office, TDS House, Lower Phillips Road, Whitebirk Industrial Estate, Blackburn, Lancashire, BB1 5TH, +44(0)1254-290752