Qatari Developers Require Specialised Services to Protect Investments of Building Tall

DUBAI, UAE, April 19, 2011 - Qatar has allocated US $12.4bn for accommodation to cater for
the influx of international professionals drafted in to prepare the capital
for the 2022 World Cup. In addition, approximately 80,000 hotel rooms will be
required for the 1.4 million visitors expected to descend on Doha during the
four week event.

As such, an estimated 800 towers (more than 20 stories) of
residential apartments, commercial premises, hotel accommodation and
mixed-use structures planned for completion in Doha over the next 10 years to
provide the necessary high-density accommodation and commercial real estate,
principally in the West Bay area.

In order to develop tower projects through the planning and
consultation processes, the complexities of designing, constructing and
operating tall buildings must first be addressed. A lack of stakeholder
collaboration from the start of the development could result in an increased
risk of technical faults and could compromise the integrity of the final
delivery.

The wind, in particular, can compromise fundamental design
aspects of super tall structures such as shape, height, suitability for
occupancy and the amount of 'useable' space; and can create undesirable wind
tunnels at ground level. Alf Seeling, Design Director at Woods Bagot, will
review best practices methods to mitigate against the effect of the wind at
the Tall Buildings Middle East summit taking place in Qatar later this year.

Transforming facades for super tall towers to withstand
tremendous wind forces and increase sustainability is also a critical element
of the building concept and Marshall Strabala, Chief Architect at 2DEFINE
Architecture, will discus the benefits of the innovative Shanghai Tower
double skin facade design.

Alf and Marshall will be joined by Omar Al-Farouk Al-Damluji,
Structural Design Manager at Parsons; and Tony Marshallsay, Chief Mechanical
Engineer and Rukn Eldeen Mohammed, Senior Projects Manager at Omrania and
Associates; to review best practice solutions for overcoming the shared
technical challenges of building tall.

In partnership with Qatar Society on Engineers, Middle East
Facilities Management Association (MEFMA) and Institute of Structural
Engineers, IQPC Middle East will be hosting this summit at the Oryx Rotana in
Qatar between 19 - 22 June 2011 in order to bring together stakeholders
within local and international tall building projects. Key confirmed speakers
include representatives from Barwa, Tameer Holdings, Gensler, RMJM and Arup.
A full line-up of attending experts and senior speakers plus the agenda are
available at www.tallbuildingsme.com

About International Quality and Productivity Centre (IQPC)
Middle East:

For over thirty years, IQPC has helped the world's leading
corporations solve their business challenges through the sharing of practical
industry solutions and global best practice. In the process, the company has
built a formidable reputation for quality and value. During this time, the
Middle East's most progressive companies have benefited from IQPC's
unrivalled global reach, which has connected international expertise with
regional and local leaders. For more information, visit www.iqpc.ae

For more information, please contact

    Chichi Osuagwu
    Marketing Manager
    International Quality and Productivity Centre Middle East
    T: +971-4-364-2975
    F: +971-4-363-1938
    enquiry@iqpc.ae

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