Regional Telecommunication Industry Striving to Keep Up With Consumer Demands

DUBAI, UAE, April 11, 2011 - The telecommunication industry is rapidly evolving in the Middle Eastern
region. With the increased smartphone usage operators are offering new data
services such as mobile TV to grow revenue streams which demand more capacity
from the network. Next generation technologies are deployed by operators with
the aim to improve QoS and QoE to keep up with high consumer demand, however
better technology means higher prices. Mobile operators are looking to invest
in 4G networks such as LTE, WiMAX and HSPA+ with Zain and Mobily leading the
way. Due to the Middle East's heavy investment in rolling out a 3G network
fairly recently, operators are trying to maximise it before moving on to 4G.
IQPC's 5th Annual Mobile Network Optimisation Summit, in strategic
partnership with Frost and Sullivan, will provide an interactive platform for
telecommunication professionals to gain in depth knowledge about technologies
and best-practices which they can implement in their organisations.

Du recently launched a 42Mbps HSPA dual carrier network which will
provide their customers with higher speed and increased data volumes.
"Similar to all operators in the world, the biggest challenge for me at Du is
the exponential rise in the data transfer processes. This is supported by the
increased penetration of the smart phones, dongles, and of course, it is
supported from the network point of view, by introducing an increased price
to our customers," said Khalid Murshed, VP Mobile Access Network Technology
at Du, in an exclusive interview with IQPC. Mr. Murshed will be chairing the
5th Annual Mobile Network Optimisation Summit which is taking place in Dubai
from 22 - 25 May 2011. The summit will welcome industry experts from leading
regional and international operators as well as the Telecommunication
Regulatory Authority in the UAE to discuss new available technologies which
will allow mobile networks to work efficiently and to their maximum capacity.

Mr. Murshed also mentioned, "Optimising the network, I define
optimisation like this; it's maximising the efficiency of the network,
utilising the existing resource without the need of expansion. You can see
why it is important because we want to reduce our capital expenditures. We
also want to reduce the related OPEX expenditure related to that CAPEX. It's
all in the circle of maximising the efficiency. Why do we need to optimise
the network? To reduce the extra CAPEX that we need to invest to expand our
networks and subsequently of course, the other part of it is to improve the
user experience inside our network."

The summit is sponsored by Omnitele, Waseela, Astellia and Pitney Bowes.
For more information, please visit www.mobilenetworksummit.com.

About IQPC: IQPC provides business executives around the world with
tailored practical conferences, large scale events, topical seminars and
in-house training programmes, keeping them up-to-date with industry trends,
technological developments and the regulatory landscape. IQPC produces more
than 1,700 events annually around the world, and continues to grow. Founded
in 1973, IQPC now has offices in major cities across six continents
including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore,
Sydney, and Toronto. IQPC leverages a global research base of best practices
to produce an unrivalled portfolio of conferences.

    For more information, please contact

    Eileen Grace Espelita
    Marketing Manager
    IQPC Middle East
    +971-4-364-2975
    enquiry@iqpc.ae

For more information, please contact Eileen Grace Espelita, Marketing Manager, IQPC Middle East, +971-4-364-2975, enquiry at iqpc.ae