Robbie Williams Races into the App Store

Artificial Life and ie:music Ltd Releases Official iPhone Game with World Renowned Pop Star

LOS ANGELES, BERLIN and HONG KONG, November 30 - Artificial Life, Inc. (OTC BB: ALIF), ( www.artificial-life.com )
and ie:music ( www.iemusic.co.uk ), today announced the launch of the
ROBBIE WILLIAMS RACING game for the iPhone and iPod touch, retailing on the
App Store at a launch price of USD 2.99.

(Photo: www.newscom.com/cgi-bin/prnh/20091130/HKM010 )

Artificial Life and ie:music are proud to present the award-winning
British singer-songwriter in his first ever app for the iPhone and iPod touch
that coincides with Robbie Williams' chart topping new album, Reality Killed
The Video Star.

The new game features a 3D racing environment through the Mojave Desert,
matching the setting from Robbie's recently released Bodies video in which he
appears riding through the desert on a classic motorcycle. ROBBIE WILLIAMS
RACING also contains the option to compete in buggy race with a course
modeled after Robbie's own private track. As players speed through the
heart-pounding tracks in the game they can listen to the star's latest songs
and hear in game commentary from the star himself.

    Game features:

    -- In-game versions of Bodies and Difficult For Weirdo's from "Reality
       Killed The Video Star"
    -- Various in-game remixes of Bodies
    -- Photos and behind-the-scenes videos
    -- Cross-linkage to Robbie's album for purchase
    -- In-game comments from Robbie Williams
    -- 3D racing environments in the Mojave Desert and on Robbie's private
       track
    -- Ability to share best times with friends on Facebook and battle for
       the best lap times on global leaderboards

For more details about the ROBBIE WILLIAMS RACING iPhone game, please
visit: www.botme.com . The game is now live on the Apple App Store and
is available for purchase at: itunes.com/app/robbiewilliamsracing

"ie:music is thrilled to be working with Artificial Life on Robbie
Williams' first ever App and look forward to many more ventures and
collaborations in this field as we search for interesting ways to connect
with existing and new audiences," said Tim Clark, MD of ie:music Ltd.

"We are excited to work closely with Robbie Williams to develop his first
iPhone game which captures his sense of adventure. We greatly appreciate
Robbie's creative input and support for the game. Fans around the globe have
enjoyed singing and dancing to his songs and watching him perform throughout
his amazing career; we are pleased that with this game we can now offer them
a whole new way to appreciate and interact with this esteemed artist," said
Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other
countries. iPhone is a trademark of Apple Inc. App Store is a service mark of
Apple Inc. Facebook(R) is a registered trademark of Facebook Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB: ALIF) is a public US corporation
headquartered in Los Angeles, with its production center in Hong Kong and
additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading,
full-service provider of mobile broadband 3G technology, mobile participation
TV, mobile gaming, content and business applications, Artificial Life
provides 2D and 3D multi- and single player rich-media applications for 3G,
3.5G and 4G network-enabled mobile phones. Recognized internationally for
outstanding content quality and technology, Artificial Life transcends
traditional modes of mobile communications and interactive gaming. For more
information, please visit www.artificial-life.com or the company's
m-commerce portal at www.botme.com .

Forward-Looking Statements:

This press release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. Such forward-looking
statements include, without limitation, statements regarding our future
results of operations, financial condition and business prospects. In some
cases, you can identify forward-looking statements by terminology such as
"may", "will", "should", "expect", "intend", "plan", "anticipate", "believe",
"estimate", "predict", "potential", "continue" or the negative of these terms
or other comparable terminology. Although such statements are based on our
own information and information from other sources we believe to be reliable,
you should not place undue reliance on them. These statements involve risks
and uncertainties, and actual market trends or our actual results of
operations, financial condition or business prospects may differ materially
from those expressed or implied in these forward looking statements for a
variety of reasons. Potential risks and uncertainties include, but are not
limited to, our ability to obtain additional funding to operate and grow our
business; the unproven potential of our mobile gaming business model;
changing consumer preferences and uncertainty of market acceptance of our
products; timely adoption and availability of 3G mobile technology; market
acceptance for use of mobile handheld devices to play the interactive games;
unpredictable mobile game development schedules; our reliance on a relatively
small number of brands; our ability to license brands from others; our
dependence upon resellers and telecommunication carriers and operators to
distribute our products; our ability to successfully develop, introduce, and
sell new or enhanced products in a timely manner; and the timing of new
product announcements or introductions by us or by our competitors. For
additional discussion of these risks and uncertainties and other factors,
please see the documents we file from time to time with the Securities and
Exchange Commission, including our Annual Report on Form 10-KSB filed on
February 10, 2009. We assume no obligation to update any forward-looking
statements, which apply only as of the date of this press release.

    Artificial Life IR Contact:
    Celine Hadaya
    Tel: +852-3102-2800
    Email: ir@artificial-life.com

    Artificial Life PR Contact:
    Annie Lau
    Tel: +852-3102-2800
    Email: pr@artificial-life.com

Artificial Life IR Contact: Celine Hadaya, +852-3102-2800, ir at artificial-life.com ; Artificial Life PR Contact, Annie Lau, +852-3102-2800, pr at artificial-life.com