Sustainable Danish Hottie Joins the World Cup

COPENHAGEN, June 30, 2010 - The world's most-travelled hot dog stand is in South Africa during the
FIFA World Cup 2010 to spread Danish culture and values and to raise money
for education of South African bushmen children.

The Danish hot dog stand, Hottie, has travelled around the world since
2003. Hottie generates its own electricity with pedal power and through the
solar panels on the roof. More than 20,000 free hot dogs have been handed out
and a number of underfunded aid programmes and neglected children have been
helped in process.

At the World Cup, football matches are organised with local people where
passers-by can get a taste of Denmark in the form of a hot dog and a chat
about Danish culture, sustainability and the chance to make a difference for
others.

The project for South Africa focuses on training the children of bush
people. Bush people are one of the oldest peoples in the world and want to
hold on to their traditions as well as join in the modern world. Therefore,
the final objective of the collection is education in Cape Town for at least
one child and a day care centre in the Kalahari Desert.

The initiative for the visit to South Africa came from Fanny Posselt
working closely with the Copenhagen Goodwill Ambassador Corps. One thing the
local Danish Goodwill Ambassador in South Africa, Laura Lykkeggard Selander,
has done is to secure an event platform at the V&A Waterfront in Cape Town,
which is the country's most popular tourist destination.

Sustainable hot dogs

The Goodwill Ambassador project consists of around 80 Danish business
people all over the worlds, who each in their own way promotes Denmark
globally and attract investment, conferences and events to the country.
The "Polle Polsevogn" hot dog stand is a good example of this being able to
be achieved with an increased focus on sustainability, and at the same time
helping some of the poorest people in the world.

For free broadcast-standard video of Hottie, please visit
www.thenewsmarket.com/Denmark

    Copenhagen Goodwill Ambassador Corps

    Founded in 1996 by Wonderful Copenhagen and Copenhagen Capacity.
    Made up of 75 Danish business leaders in 20 countries.

The ambassadors use their goodwill and network to promote Copenhagen and
the Capital Region of Denmark as an attractive region for foreign investment
and tourism to decision-makers from international organisations, companies
and government bodies.

His Royal Highness Prince Joachim is patron for the corps.

The corps is supported by Copenhagen Capacity, Wonderful Copenhagen, IAK,
Kraks Foundation, Oticon Foundation and the Mr & Mrs Karl Pedersen Industry
Foundation.

For more information please contact Copenhagen Goodwill Ambassador in
Cape Town Laura Lykkegaard Selander, Phone: +27-836601007 ;
Head of Secretariat, Copenhagen Capacity, Morten King-Grubert,
Phone +45-61-30-45-26

For more information please contact Copenhagen Goodwill Ambassador in Cape Town Laura Lykkegaard Selander, Phone: +27-836601007 ; Head of Secretariat, Copenhagen Capacity, Morten King-Grubert, Phone +45-61-30-45-26