Telcel Mexico Launches Smart SMS Service With Acision Message Plus

Acision's Personalised Messaging Solution Enriches the User Experience and Creates New Revenue Streams for Telcel

MEXICO CITY, Mexico, October 27, 2010 - Acision, a world leader in mobile data, today announced that Telcel, the
leading operator in Mexico and part of LATAM's leading wireless group America
Movil, has launched its Smart SMS service. Based upon Acision's Message Plus
solution, the service will offer Telcel's 61.2 million users with
personalised messaging services which generate new revenue streams for the
operator.

Following a worldwide trend of rising peer-to-peer (P2P) messaging
traffic, text messaging in Latin America has experienced a strong uplift in
recent years. This clearly demonstrates the continued importance of SMS among
mobile users. Acision's solution comprises of key components of Acision's
Open Data Services Architecture, such as Acision Message Plus, Acision Online
Message Store and Acision's Mobile Data Charging solution. This allows Telcel
to differentiate basic SMS with enhancements already available in voice and
email. When sending and receiving text messages, Telcel users will now have
the ability to send automatic replies, forward or copy messages to another
number or email address, block messages from certain mobile numbers as well
as access stored messages online.

"At Telcel, we are committed to providing services that match the ever
changing lifestyles of our customers. In order to improve our ability to meet
customer demand and improve the value of mobile messaging, we wanted to
evolve our basic SMS service. As a strategic partner, Acision has always
provided industry leading messaging solutions that allow us to innovate
subscriber services, stimulate usage and create new revenue streams," said
Gustavo Leal, head of Entertainment VAS at Telcel. "Telcel has successfully
launched its Smart SMS service through Acision Message Plus, giving users
easy access to a range of new services, accessible through the internet and
their mobile devices."

"Over the past nine years, Acision has been working with Telcel,
delivering reliable mobile messaging services to the millions of Telcel
subscribers every day," said Salvador Blasco, VP America Movil Global
Business at Acision. "We are delighted to continue this relationship,
supporting Telcel in adapting to the ever-changing mobile data environment.
Telcel will be the first in the America Movil group to offer subscribers an
array of innovative, value add messaging services."

With Telcel launching its Smart SMS service, the Acision Message Plus
services will soon be available to over 600m subscribers across five
continents. This will ensure continued growth in P2P messaging. Furthermore,
it will enable tie-ups with additional partners to offer ever more enhanced
services, such as desktop messaging, parental control, message based
advertising and location aware services.

NOTES TO EDITORS

About Acision

As a world leader in mobile data, Acision powers innovation
and profitable growth in mobile data services. As the pioneer of mobile
messaging, Acision's real time mobile data solutions support its customers
worldwide to drive new revenues with innovative services while controlling,
optimizing and monetizing data traffic. For more information, visit Acision
at www.acision.com.

About Telcel Mexico

Telcel (Radiomovil Dipsa) is the leading wireless services provider in
Mexico with more than 61.3 million clients and 90% of the Mexican wireless
market. In operation since 1989, the company offers a wide array of voice and
data services in GSM/GPRS/EDGE y UMTS / HSDPA network in Latin America.

A subsidiary of America Movil, S.A.B. de C.V. [BMV: AMX], [NYSE: AMX]
[NASDAQ: AMOV] [LATIBEX: XAMXL], Telcel is the leading provider of wireless
services in Latin America. As of June 30, 2010 it had over 211.3 million
wireless subscribers.

Press contacts: For Acision: Edson Melo, Acision, T: +55-11-5504-8375 (direct), M: +55-11-8380-4911, E: edson.melo at acision.com; Fabio Cardo, 24×7COMUNICAÇAO, T: +55-11-3787-0944, M: +55-11-9368-2071, E: fabio at 24×7comunicacao.com.br; For Telcel Mexico: Araceli Ruiz, Communication & PR Manager, T: +52-55-25-81-39-47, E: araceli.ruiz at americamovil.com