Trimega Laboratories Appoints Cubitt Consulting

LONDON, January 28, 2011 - Cubitt Consulting has been appointed as the UK corporate communications
adviser to Trimega Laboratories, the leading hair alcohol and drug testing
company, with immediate effect.

Trimega's hair alcohol testing methods can detect patterns of alcohol
consumption over a period of many months as opposed to more traditional
methods which only register consumption that has taken place within the space
of just a few days. Trimega is one of the few laboratories to have developed
a recognised standard in assessing alcohol dependency and is acknowledged as
'World Leading' by the Society of Hair Testing.

The company's clients include the NHS, family law practitioners, courts,
social services and local authorities. Trimega has a significant share of the
UK hair alcohol testing market which is growing quickly with an estimated
20,000 hair alcohol and drug tests requested in UK child custody cases each
year.

Founded in 2005 by South African-born entrepreneur Avi Lasarow, Trimega
has 38 employees across the UK, Germany and South Africa.

Cubitt will provide communications consultancy and media relations
services with the key objectives of increasing media output and securing key
relationships at a national and local public policy level such that Trimega
continues to play a leading role in the national agenda on drug and alcohol
testing.

The Cubitt team will be led by Simon Brocklebank-Fowler, Managing
Partner.

Notes to Editors

About Cubitt Consulting

Cubitt Consulting is a leading independent corporate and investor
communications consultancy, servicing 120 clients out of wholly owned offices
in London, New York, and Stamford, Connecticut, with a professional staff of
70, supported by a global affiliate network of the leading independent firms
in their respective market places. The firm operates across three divisions:
Financial and Business Services; Private Equity and Capital Markets; and
Growth Companies. www.cubitt.com.

About Trimega Labs

Established in London in 2005, Trimega Laboratories (
www.trimegalabs.co.uk) has developed a range of innovative techniques
for testing substances of abuse. Its core business is laboratory-based
analysis of hair samples that provides accurate historical records of any
alcohol or drugs dependency over a one to 12 month period. In the UK its
clients include: Family Law specialists, Social Services, regulatory bodies,
professions such as nurses and pilots, as well as being ordered by the Courts
directly. Other services offered by Trimega Laboratories include: Roadside
Drugalyzer Testing for law enforcement, Hair

Steroid Testing for athletes, and most recently, Hair Benzodiazepines
Testing. Trimega is ISO 14001 certified for environmental management and is
also an Investor In People. Trimega Laboratories won the title of Best Use of
Technology in the 2008 Barclays-sponsored Startups Awards and has been on the
shortlist for the National Business Awards three years running. It was also
one of 25 companies to represent the UK in the 2010 European Business Awards.

    For additional information, please contact:
    Simon Brocklebank-Fowler, Managing Partner
    +44(0)20-7367-5100 / simon.brocklebank-fowler@cubitt.com

For additional information, please contact: Simon Brocklebank-Fowler, Managing Partner, +44(0)20-7367-5100 / simon.brocklebank-fowler at cubitt.com .