Vivid Lights up Sydney this Winter

SYDNEY, May 28, 2010 - Vivid Sydney, the largest light and music festival in the Southern
Hemisphere, starts tonight with new events and large scale urban lighting
never seen before in Sydney.

Images and broadcast-quality video of Vivid Sydney are available to
download here:

multivu.prnewswire.com/mnr/prne/tourismnewsouthwales/42432/

New South Wales Minister for Tourism Jodi McKay said Vivid Sydney is a
major celebration of Australia's only global city between 27 May and 21 June.

"The sails of the iconic Sydney Opera House will be illuminated with a
stunning light art design by Vivid Live co-curator and internationally
acclaimed performance artist, Laurie Anderson," Ms McKay said.

"Vivid Live, the centrepiece of the festival, is being curated by Laurie
Anderson and legendary US rock musician Lou Reed.

"Sydney's Macquarie Street, the site of Australia's first Parliament,
will also be brought to life with large scale light installations and
projections," Ms McKay said.

"Throughout Vivid Sydney there will be 30 different live street
performances including fire dancers, stilt walkers, illuminated entertainers
and more."

Ms McKay said Vivid positions Sydney as the major creative hub in the
Asia-Pacific region putting the spotlight on the diverse talent of Sydney's
creative industries.

"Vivid Sydney includes Vivid Live at Sydney Opera House, Macquarie
Visions, Fire Water, Creative Sydney, X Media Lab and the Song Summit.

"Last year images of the illuminated Sydney Opera House sails were seen
by more than 60 million people in 200 countries across the globe.

Ms McKay said Vivid Sydney is being heavily promoted in Australia and
around the world in a bid to break last year's record turn-out of more than
200,000 visitors attending 187 events.

"We want to go bigger, better and beyond the fantastic results achieved
from last year's Vivid Sydney," Ms McKay said.

Vivid Sydney was developed by the NSW Government in partnership with the
City of Sydney and Sydney Opera House.

For more information on Vivid Sydney, visit www.vividsydney.com

    For media information and images, please contact:
    McCluskey International
    Kate Popham
    T: +44(0)20-8237-7979
    E: NSW@McCluskey.co.uk

Video:
multivu.prnewswire.com/mnr/prne/tourismnewsouthwales/42432/

For media information and images, please contact: McCluskey International, Kate Popham, T: +44(0)20-8237-7979, E: NSW at McCluskey.co.uk