ZBD Announces Strategic Partnership With ILID Pty Ltd

WINDSOR, England, April 23, 2010 - ZBD, the epaper for retail specialist, has announced a strategic
partnership with ILID Pty Ltd, the Australian ESL (electronic shelf labels)
market leader that will see elements of both companies' retail display
solutions combined to deliver an innovative solution powered by the ZBD
Bounce RF communication system and data management applications.

The new solution integrates ILID's segment displays with ZBD's Bounce RF
architecture, adding a low-cost segment display to ZBD's portfolio of epaper
products. Using Bounce as the platform to drive both segment displays and
epaper displays, retailers will be able to operate a mixed estate of
displays. The move will enable both companies to target previously untouched
markets, capitalising on the new solution's low touch infrastructure combined
with the lowest cost ESL solution in the market today.

Shaun Gray, CEO, said, "Our two companies have been working together for
sometime to deliver a solution that brings together ZBD's unique low touch
infrastructure, ZBD's market-leading bistable dot matrix display and ILID's
segment display. The market is already familiar with each technology and they
understand the respective benefits. Our combined solution is, we believe, the
most cost-effective technology available, which we know will appeal to
markets previously unable to invest in ESL technology. This will be
particularly attractive to those clients gradually migrating from segment
displays, offering them a non-intrusive migration path"

Commenting on the venture, Jeff Lord, Director at ILID Pty Ltd and
Chairman of the ILID parent company, the ASX-listed, UXC Ltd, said, "We know
that there is huge potential for our combined solution worldwide. With ZBD's
minimal infrastructure requirements, and our cost-effective segment displays,
it's a winning combination."

ZBD and ILID will deliver the first installations of the combined
solution in Q3 2010. The venture will see the two companies working together
to sell ZBD's solution within territories previously untouched by ZBD,
including the Middle East, and Asia-Pacific regions.

About ZBD

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R
& D, full IPR and scalable manufacturing processes that enable it to deliver
an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels
and associated software solutions for the retail industry. The company has
developed the next generation of LCD, creating high-contrast bistability that
requires no battery power to retain its image. Its range of epaper displays
provides retailers with a total store solution and the ability to manage and
update pricing, product and promotional information at point of purchase,
dynamically.

For further information on ZBD, visit www.zbdsolutions.com.

About ILID Pty Ltd

ILID Pty Ltd is a wholly-owned subsidiary of UXC Ltd, a publicly listed
Australian company with revenues approaching AUS $800 million. The company
uses a technology invented in Australia and is now patented in 23 countries.
ILID's segment displays have been installed in over 100 stores across 10
countries worldwide.

The ESEL market leader in Australia, UK and UAE, ILID Pty Ltd specialises
in servicing Hypermarket, Supermarket, C-Stores, Wholesale, Hardware, Liquor,
Fuel Forecourt and Pharmacy segments.

Headquartered in Melbourne, Australia, the company's largest
installations have over 40,000 labels per store, with initial installations
operating for over 10 years.

    PR Contact:

    Laura Grocott
    PR Account Manager
    Fieldworks
    Tel: +44(0)1435-873080
    laura@fieldworksmarketing.co.uk
    www.fieldworksmarketing.co.uk

    Media contact at ZBD:
    Sarah Hool
    Tel: +44(0)1344-887-508 or
    sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK

ILID contact details:

Tel: +61-3-9834-9900, info@ilid.com.au, www.ilid.com.au
ILID Pty Ltd, 22 Harker Street, Burwood, Melbourne, Victoria, 3125,
Australia

PR Contact: Laura Grocott, PR Account Manager, Fieldworks, Tel: +44(0)1435-873080, laura at fieldworksmarketing.co.uk; Media contact at ZBD: Sarah Hool, Tel: +44(0)1344-887-508 or sarah.hool at zbdsolutions.com. Tel: +61-3-9834-9900, info at ilid.com.au, ILID Pty Ltd, 22 Harker Street, Burwood, Melbourne, Victoria, 3125, Australia