All Asian Sourcing Show, Direct From Asia to Europe

HONG KONG, January 19, 2011 - Now in its 11th year, LONDON ASIA EXPO, the only trade show in London
that presents competitively-priced Asian gifts, housewares and premiums, will
take place from Monday January 24 to Wednesday January 26, 2011 in London's
Olympia.

Endorsing the convenient show date timing and ease of access from Europe
to London, buyers from France, Italy, Germany, Spain, Belgium, Sweden,
Netherlands, Poland, Scandinavia and Eastern Europe are the main attendees,
with representation from the Middle East and as far afield as South Africa
and South America.

It is the first trade show on the important spring European buying
circuit and over 5,000 trade professionals are expected to attend to source,
compare and select from the over 250 companies based in Hong Kong, mainland
China, India, Korea, Taiwan and Thailand that are exhibiting. Over 100
companies from Asia are new to the show this season, providing buyers with a
refreshed selection of products, not previously seen in Europe.

                       Distinctive + Diverse + Directional

The three-day show will feature a broad selection of essential and
everyday items, original and unusual products, including arts and crafts,
advertising and promotional gifts and premiums, home decor and accessories,
soft furnishings and textiles, stationery and desktop, baby and children's
products and toys, pictures and print, tabletop, travel goods, consumer
electronics, festive and seasonal, cool gifts and gadgets and fun products
and fashion accessories. Advertising premiums and souvenirs are set to be a
highlight as the sourcing of 2012 Olympic Games merchandise draws closer.

    Show:        LONDON ASIA EXPO
    Dates:       24-26 January, 2011
    Venue:       National Hall, Olympia, West London
    Admission:   Trade Buyers only

    Press inquiries:
    Linda Chan
    +852-3588-9688
    linda.chan@kenfair.hk

    Contact details:
    cs@londonasiaexpo.com

www.londonasiaexpo.com

At Kenfair International (Overseas) Limited, Linda Chan, +852-3588-9688, linda.chan at kenfair.hk; or cs at londonasiaexpo.com