Alzheimer's Foundation International Forms Alzheimer's Foundation of Israel

Israel's Leading Care Organization Signs on as Founding Member

NEW YORK, January 18, 2011 - The Alzheimer's Foundation International (AFI) today announced the
ground-breaking formation of the Alzheimer's Foundation of Israel, with
Melabev, Israel's leading organization caring for individuals with
Alzheimer's disease, as one of the founding members of the new organization.

AFI is an outgrowth of the Alzheimer's Foundation of America (AFA), a
leading nonprofit organization based in New York and composed of 1,600+
member organizations in the United States. Founded in 2009, AFI is expanding
worldwide by forming member organizations in various countries.

Eric J. Hall, president and CEO of both AFI and AFA, traveled to Israel
this week to make the announcement, and sign an historic agreement with
Melabev's Director General Motti Zelikovitch to add Melabev's membership to
the Alzheimer's Foundation of Israel and to declare their combined commitment
to serve the Alzheimer's population in Israel. They signed the agreement on
January 18 at one of Melabev's care centers in Jerusalem.

"The Alzheimer's Foundation International's expansion into Israel
highlights the growing recognition that Alzheimer's disease is a worldwide
crisis that deserves increasing attention," said Hall. "We are committed to
working side-by-side with Israel's dementia care experts and providers to
advance treatment and care, and make a difference in the lives of families
affected by this heartbreaking disease."

The formation of the Alzheimer's Foundation of Israel signals the start
of new operational cooperation between Alzheimer's care providers in Israel
and abroad, including sharing research and best practices related to
treatment and care. This international collaboration will help bring the most
up-to-date therapies, programs and services to individuals with Alzheimer's
disease and their families, improving their quality of care, as well as
raising global awareness of the disease.

In signing the agreement, Zelikovitch commented, "We are confident that
our new alliance with AFI will not only lead to better care and treatment for
patients in Israel, but we are excited to share our innovations with
caregivers throughout the world. Working together, globally, I believe we can
leverage all our resources to help dementia and Alzheimer's sufferers around
the world."

It is estimated that 35.6 million people worldwide have dementia, and the
incidence is expected to increase to 115 million by 2050. Alzheimer's disease
causes loss of memory and other cognitive functions, and, ultimately, death.

During his five-day visit to Israel, Hall has been touring Melabev's care
centers and discussing additional strategies to care for families coping with
Alzheimer's disease.

Melabev will serve as the point of operations for the Alzheimer's
Foundation of Israel, and Zelickovich will be personally involved in its
formation and growth. Melabev has been at the forefront of Alzheimer's
disease and memory care for the past 30 years, and currently operates 10 day
care centers in the Jerusalem area.

Alzheimer's Foundation International:

The Alzheimer's Foundation International (AFI) is working toward
collaboratively setting a paradigm of quality care for individuals with the
disease and their families by raising awareness of Alzheimer's disease and
related dementias, providing education, and establishing programs and
services that can be replicated in countries around the globe. Currently,
AFI's member organizations are the Alzheimer's Foundation of America (AFA),
its founding member; Alzheimer's Foundation for Caregiving in Canada; and
Alzheimer's Foundation of Israel. AFA, based in New York, is a non-profit
organization that unites 1,600 member organizations nationwide. For more
information, call toll-free 866-AFA-8484 or visit www.alzfdn.org.

Melabev:

Melabev has been at the forefront of Alzheimer's disease and memory care
for the past 30 years. Founded in 1981 by geriatric specialists Professor
Arnold Rosin and Leah Abramowitz, the organization provides a full network of
services for people with dementia in every stage of the disease. With over
600 currently using their Alzheimer's services monthly, Melabev's vital
family support groups reach over 5,000 family members who are learning to
cope with this new stage of life. Melabev currently operates 10 day care
centers for the elderly with either moderate or advanced Alzheimer's-like
symptoms in the Jerusalem area, including one in Beit Shemesh. For more
information, visit www.melabev.org.

U.S.-Carol Steinberg/Alzheimer's Foundation of America, +1-866-AFA-8484, media at alzfdn.org; or Israel-Jason Pearlman/Steinreich Communications, 972(0)526-328-795, jpearlman at scompr.com