Belvedere Vodka and (RED)(TM) Join Forces to Help Save Lives

LOS ANGELES, February 10, 2011 - Belvedere, the world's first super premium vodka, announces
its partnership with (RED)(TM) and the launch of a Special Edition Bottle to
raise proceeds for the Global Fund to Fight AIDS, Tuberculosis and
Malaria(TM). 50% of profits from the global sale of BELVEDERE (PRODUCT)RED
(TM) Special Edition Bottle (www.facebook.com/belvederevodka) will
contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in
Africa.

(Logo: www.newscom.com/cgi-bin/prnh/20110210/436427 )

This exciting collaboration will see the introduction of a
(BELVEDERE)RED Special Edition Bottle in late Summer 2011. The (RED)(TM)
(www.joinred.com/red/) inspired packaging will contain the same
Belvedere vodka enthusiasts have always enjoyed - unadulterated and naturally
smooth(R). (BELVEDERE)RED Special Edition Bottles will be available in over
50 countries at a wide range of outlets including retail stores, nightclubs,
bars, restaurants, and airports.

The (BELVEDERE)RED Special Edition Bottle will be unveiled at
a pre-Grammy party in LA on February 10, 2011 with the support of USHER
(twitter.com/belvederevodka). The multi-platinum, award-winning
recording artist has teamed up with Belvedere to raise awareness around
HIV/AIDS and emphasize the need for consumers to unite in support of programs
that help eliminate AIDS in Africa.

Charles Gibb, President Belvedere and Millennium Imports, states,
"Belvedere Vodka is delighted to join (RED) in the fight against AIDS
by helping to raise funds generated from the global sales of (BELVEDERE)RED.
As one of the world's leading spirit brands, we are in a unique position to
harness the power of our customers to benefit the millions of people who are
at risk, or are living, with HIV. We want to raise consumer awareness and
incite more global action to eliminate AIDS in Africa. Our message is simple
- (PRODUCT)RED helps saves lives."

For further information on (BELVEDERE)RED Special Edition
Bottle or for product information, visit
www.facebook.com/belvederevodka

    Sabrina Lynch / Jane Shapiro
    Mission Public Relations
    Tel: +1-310-384-5462 / +1-212-361-9483
    Email: Sabrina@thisismission.com

Sabrina Lynch / Jane Shapiro, Mission Public Relations, Tel: +1-310-384-5462 / +1-212-361-9483, Email: Sabrina at thisismission.com