Benefits of Sugarcane Ethanol to Hit U.S. Airwaves in New TV Ads During 'Indy 500' Telecast on ABC

By Brazilian Sugarcane Industry Association unica, PRNE
Wednesday, May 26, 2010

SAO PAULO, May 27, 2010 - Sugarcane ethanol is a clean, renewable fuel that reduces greenhouse gas
emissions by over 60% compared to gasoline and can save money at the pump.
These are just a couple of the points made by various race drivers that
compete with ethanol in the IZOD IndyCar Series, in two 30-second television
ads that debut on Sunday, May 30, during the telecast of the 2010
Indianapolis 500 race.

The ads, produced for the Brazilian Sugarcane Industry Association
(UNICA), feature sequences of short phrases with facts about sugarcane
ethanol delivered by Indy drivers, including Ryan Hunter-Reay, Ana Beatriz,
Takuma Sato, Davey Hamilton, E.J. Viso and the pole sitter for Sunday's race,
Helio Castroneves, a three-time Indy 500 winner. Since last year, UNICA has
provided 100 percent fuel-grade ethanol for the IndyCar Series.

"For the first time ever, we are taking our message about sugarcane
ethanol to national network television during one of the most prestigious
sporting events in the world," said Joel Velasco, UNICA's Chief
Representative in North America. "These commercials seek to educate American
consumers about sugarcane ethanol and how it can benefit their pockets, the
environment and the market, by promoting competition on and off the track,"
Velasco added.

The ads were produced especially for this year's 99th edition of the Indy
500, the main event in the IndyCar season. The two 30-second spots will
appear during the race telecast on Sunday, May 30, on the ABC television
network. UNICA plans to continue running television ads throughout the

To view the commercials, click on "I Compete" and "Cuts Emissions" or


The Brazilian Sugarcane Industry Association (UNICA) represents the top
producers of sugar and ethanol in the country's South-Central region,
especially the state of Sao Paulo, which accounts for about 50% of the
country's sugarcane harvest and 60% of total ethanol production. UNICA
develops position papers, statistics and specific research in support of
Brazil's sugar, ethanol and bioelectricity sectors. In 2009, Brazil produced
an estimated 605 million metric tons of sugarcane, which yielded 33 million
tons of sugar and 26 billion liters (6.9 billion gallons) of ethanol, making
it the number-one sugarcane grower and sugar producer in the world, and the
second-largest ethanol producer on the planet, behind the United States.


    UNICA Washington
    Ana Carolina Lessa - +1-202-550-3140     -

    CDN Corporate Communications - Sao Paulo
    Rosa Webster - +55-11-3643-2707          -
    Mariane dos Santos - +55-11-3643-2730    -

UNICA Washington, Ana Carolina Lessa, +1-202-550-3140, anacarolina at; or CDN Corporate Communications - Sao Paulo, Rosa Webster, +55-11-3643-2707, rosa.webster at, Mariane dos Santos, +55-11-3643-2730, mariane.santos at

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