Champagne Louis Roederer Gets 'Loved Up' at the Love Ball in Aid of The Naked Heart Foundation

LONDON, February 25, 2010 - Champagne Louis Roederer were delighted to sponsor the Love
Ball on Tuesday night at The Roundhouse, Camden. The event, hosted by
Supermodel Natalia Vodianova and Lucy Yeomans, Editor of Harper's Bazaar UK,
also included an auction to raise funds for The Naked Heart Foundation, a
charity that builds play facilities for underprivileged children in Russia
and the UK.

Lots in the auction included works of art, a stunning De Beers
necklace designed by Natalia and some wonderful "money can't buy" gifts. One
such gift, donated by Champagne Louis Roederer, was an exclusive chance for
two people to visit the cellars and witness the creation of Cristal, the most
famous champagne in the world. Together with this elite visit the winner
received a very rare jeroboam of Cristal Rosé 2002 - perhaps the most
exclusive champagne in the world from the best vintage since 1990, presented
in the ultimate celebration bottle. The lot sold for GBP11,000 contributing
to the astounding GBP1.06 million raised in the auction.

Guests included Elizabeth Hurley-Nayar, Kate Moss, Diane von
Furstenberg, Amber le Bon, Peaches Geldof, Johnny Borrell, Joely Richardson,
Piers Morgan, Matthew Williamson, and Anya Hindmarch, who sipped Louis
Roederer Brut Vintage 2004, to complement a host of different canapés
throughout the reception comprising:

                            Beef Wellington
    Hereford beef wrapped in pastry with foie gras, Bayonne ham and
                            black truffle

        Marinated Romney Farm beetroot and feta with pistachios
    Wafers thin beetroot marinated in honey and cabernet vinegar, served
               with feta cheese and grated pistachios

                   Crab, and finger lime and samphire
    Flaked Dorset crab served on crisp taro with samphire and finger lime

To date, The Naked Heart Foundation has raised funds to build
39 play facilities in 30 Russian towns and cities in 4 years, 32 of which are
in public parks or residential areas. The rest are situated in orphanages,
rehabilitation centres, foster centres and children's hospitals.

Michel Janneau, Director of Communications at Champagne Louis Roederer,
attended the Love Ball and said that he was "extremely proud to be a part of
this year's event and hopes to continue the support of the Love Ball in
future years."

Notes to editors: Founded in 1776, and the property of the
same family since 1819, Louis Roederer is today one of the last major
Champagne Houses to be an independent family affair. The annual production of
its wines represents almost 3 million bottles, distributed to 80 countries
worldwide, with a turnover of 91 million euros.

Please contact Pike PR & Marketing Ltd: +44(0)207-348-6101, Victoria at pikepr.co.uk for further information and images.